The Objective of "Artist Friendly" is to be a podcast where today's top artists come and reveal the experiences that have shaped them, the obstacles they've overcome, and the secrets to their success. We strive to be a show where artists of music, big and small screen, fashion, and more can come and have one-on-one conversations with Joel that they otherwise wouldn't have on other shows.
Plan of action: We built a studio from scratch out of a back office area and launched a podcast that was later upgraded further with an intimate set, lighting, and cameras that brought it into a full-on show in less than seven months after its creation. We knew we wanted our show to stand out and not just be another interview show. We focused on having conversations rather than a direct question-and-answer format with a goal of honest, safe, transparent results rather than trying to grab a viral moment or headline for clicks.
Execution: We then utilized social media clips to build show awareness and gain a loyal listener/viewer fanbase. We chose clips that would inspire viewers, encourage engagement, and bring more listeners to the show. One of our stand-out clips was Lil Wayne sharing that he knew at a very young age he wanted to be a great rapper. It has over 2 million views on Instagram reels alone. Another stand-out clip was from Orville Peck opening up about his journey being openly gay in a punk rock scene that garnered over 830K views on IG and lots of engagement and shares with fans sharing how inspiring that clip was. The engagement in this post was touching because people were sharing their coming-out stories and experiences. We celebrated our 100th episode with actress, Cameron Diaz. She spoke candidly about her relationship with Joel's brother, Benji, and being a mom. We have also expanded to putting our episodes on YouTube where we have seen a huge response and awareness for the show.
Each week, we are seeing more growth in our social channels, podcast listeners, and viewers on Veeps. Our podcast has grown over 50% from the previous year. We are in the top 20 of Spotify music podcasts steadily. We have clips with millions of views, and our social is steadily climbing. Joel Madden’s name recognition has helped increase visibility in the music community, and we are making strides to keep our show a genre-free show that talks to all types of artists. We have expanded into actors, creatives, and more!
We get many messages, comments, and direct emails from listeners thanking us for the podcast and conversations. They say they inspire them and constantly share their personal experiences and accolades with our team. Joel’s main goal with Artist Friendly is to inspire and give listeners the tools to find their version of success. Receiving these messages from fans/listeners shows us we are rising and meeting our goals in every episode we share.
