For more than 60 years, The Doctor has traveled through time and space in his iconic ship, the TARDIS. With numerous companions and a variety of otherworldly threats, adventures have never been in short supply in "Doctor Who," and brand new episodes of the series have arrived on Disney+ to rave reviews.
With The Doctor's finding a new global home on Disney+, the objective for Disney Branded Television was twofold: Spread the word so fans and new viewers alike knew exactly where to find the storied adventure series, and introduce Ncuti Gatwa, the latest actor to take on the iconic role of The Doctor.
To mark the new series of "Doctor Who," the introduction of Ncuti Gatwa as the Fifteenth Doctor, and the arrival of the beloved adventure series on Disney+, Disney Branded Television set out to create a mind-bending teaser that would excite longtime "Doctor Who" fans and new viewers alike.
The teaser features a voice-over from Gatwa's Doctor that sets the stage for his take on the character, giving fans a sense of this new Doctor's more whimsical personality. Motion graphics of the famed and fabled TARDIS tumbling through the universe show the breathtaking scale and wonder for which "Doctor Who" is known while letting viewers know that the new series will take them to places they've never been before. And what would "Doctor Who" be without its incredible sets, fantastical characters, and time-bending stories? Clips from the upcoming series give viewers a small taste of the phenomenal adventure and boundless humor that awaits them. It's all set to a mix of David Bowie's "Changes" to set the tone of what the Fifteenth Doctor will face.
The teaser uses an evocative, exciting, and stunning take on the cosmos to generate hype for the new series, attracting new audiences to the legendary show via its new home on Disney+.
The digital ad campaign helped make the arrival of "Doctor Who" on Disney+ a success, clocking the show as one of the most in-demand among US viewers.
