Objective

For Neuberger Berman Private Wealth, client events aren’t just about gatherings—they’re about immersive, unforgettable experiences that reflect the brand’s commitment to innovation, personalization, and excellence. During the NB Private Wealth “Celebration of Summer” at the Parrish Art Museum in Water Mill, NY, Neuberger Berman set out to create a one-of-a-kind activation that seamlessly blended art, technology, and engagement in a way that captivated guests and embodied the brand’s ethos of sophistication and creativity.

Enter “Artify Yourself”—a groundbreaking AI-powered experience developed in partnership with COFFEE Labs. The concept? Transform guests into masterpieces using AI-generated portraits inspired by the legendary artists exhibited at the Parrish Museum—Basquiat, Van Gogh, and de Kooning.

With a simple tap on an iPad, guests took a selfie, selected an artist, and within seconds, their faces were reimagined as digital works of art. These stunning portraits were:

• Projected onto a massive screen for all to see
• Instantly texted to guests for social sharing
• A centerpiece of conversation and excitement throughout the night

By merging AI innovation with high art, Neuberger Berman didn’t just host an event—it created a cultural moment that resonated across generations, drawing in clients aged 50-65 alongside their children and grandchildren, ensuring multi-generational engagement in an effortlessly sophisticated way.

Strategy

Neuberger Berman’s “Artify Yourself” wasn’t just an activation—it was a work of art.

Set against the backdrop of the iconic Parrish Art Museum, the event brought together 300 high-net-worth clients for an evening celebrating culture, creativity, and connection. Knowing that their audience values both personalized experiences and forward-thinking innovation, Neuberger Berman partnered with COFFEE Labs to create something elevated yet effortlessly engaging.

The Concept:

Rather than a typical AI photo booth, COFFEE Labs developed proprietary AI technology that transformed guests into iconic artworks—specifically curated to reflect the museum’s featured artists.

How It Worked:

• Guests approached an interactive station where they entered their mobile number.
• They took a selfie and chose an artistic style:
• Basquiat (bold, rebellious strokes)
• Van Gogh (vibrant, swirling impressionism)
• de Kooning (abstract, expressive movement)
• In seconds, AI-generated masterpieces appeared on a massive screen, turning the attendees themselves into the evening’s artwork.
• Their personalized portrait was texted to their phone, making it instantly shareable on social media.

Results in Real Time:

With 130+ guests opting in, the activation became the heartbeat of the evening, generating a buzz that rippled across the event. Some guests returned multiple times, eager to see themselves in different artistic styles.

Challenges & Innovations:

• Bridging Generations: While the core audience was 50-65, the experience captivated younger attendees—children and grandchildren of clients, proving that AI-driven activations can be universally appealing.
• Flawless Execution: With instant processing and real-time projection, the activation had to be fast, seamless, and visually striking.
• Creating a Lasting Impression: By allowing guests to take their portraits home digitally, Neuberger Berman extended the brand experience far beyond the event.

Rather than just sponsoring an evening, Neuberger Berman curated an interactive cultural moment, proving that luxury, technology, and personalization can coexist beautifully.

Results

The Numbers speak for themselves:

• 130+ guests participated, generating continuous excitement.
• 300+ attendees engaged—either through participation or spectating.
• Scores of social media shares from clients, extending the experience beyond the event.
• Multi-generational engagement, successfully attracting both Neuberger Berman’s core clientele and their families.

But beyond the numbers, the activation’s impact was undeniable:

A Lasting Digital Footprint: Every guest who participated received a digital keepsake, reinforcing Neuberger Berman’s commitment to blending tradition with cutting-edge innovation.

An Elevated Brand Experience: Clients didn’t just attend an event—they became the art, making the brand’s presence personal and unforgettable.

A Blueprint for Future Engagements: The success of “Artify Yourself” proved that AI-driven brand activations aren’t just for tech companies—they can redefine experiential luxury.

Neuberger Berman didn’t just host a summer soirée—they created an AI-powered cultural phenomenon.

Media