Our primary goal was to build on the continued success of the RuPauls Drag Race series, by not only aiming for record numbers in views, watch time, and other key metrics, but by also maintaining the enthusiasm and engagement from the fandom. We aimed to make Noon ET on Saturdays appointment viewing on the RuPaul’s Drag Race YouTube Channel. Utilizing past strategizes while also employing stunt-casting, as a well as a full return to in-studio guests post lock-down, would all be key tactics in accomplishing our objectives.
Leveraging Trixie Mattel’s millions of followers, coupled with social teases and lessons learned from past seasons brought The Pit Stop to record viewership, watch time and engagement and over-delivered in every metric. We continued to match guests to specific episodes where their commentary would be most insightful, a feature of The Pit Stop that fans strongly and positively react to. The duration of the episodes being now OVER 30-minute TRT’s, increased watch time, which was an important KPI for our organization.
2024 featured the highest views EVER for The Pit Stop, bringing in record numbers and viewership. However, simply looking at the eye-popping numbers doesn’t do justice to what The Pit Stop continues to do for the Drag Race brand. A quick perusal of the comments will show how many fans look forward to the release of this series more than the actual television program and are waiting to watch as soon as it’s dropped. The implementation of new strategies, Trixie Mattel’s popularity, and the overall advanced quality of content has made 2024 the most successful year to date of The Pit Stop in every regard.
