The goal behind our work with HemoSonics was to elevate their LinkedIn presence and transform it into a strategic tool for brand awareness and professional engagement. The idea was to move beyond a reactive, event-driven approach and instead build a proactive, consistent presence that would resonate with healthcare professionals, drive meaningful interactions, and establish HemoSonics as a trusted authority.
Our specific goals were:
Ultimately, the aim was to build a LinkedIn strategy that would boost follower growth and engagement while also directly supporting HemoSonics’ position as a leader in hemostasis testing.
When HemoSonics started working with D2 Creative, they recognized the untapped potential of LinkedIn as a strategic platform. Their existing social media presence was minimal and lacked engagement, so we set out to transform their LinkedIn strategy into a robust, impactful tool for brand visibility.
Our first step was defining clear objectives: to establish a consistent posting schedule, grow their follower base, foster engagement, and ultimately support HemoSonics’ business goals. To ensure a comprehensive approach, we implemented a content strategy based on Content Pillars — a roadmap for creating a diverse array of posts around key topics relevant to HemoSonics and their target audience. These pillars ensured we balanced educational content, thought leadership, product highlights, and event-driven posts, allowing for a steady stream of engaging content that kept the brand top of mind.
We utilized Agorapulse and AgencyAnalytics to monitor organic post performance. By analyzing engagement metrics, we identified which types of content resonated best with the audience and adjusted our strategy accordingly. Insights like optimal posting times and content preferences allowed us to refine our approach to maximize reach and engagement.
Paid campaigns also played a key role. We strategically boosted organic content and launched targeted brand awareness ads aimed at healthcare professionals, particularly trauma surgeons, cardiovascular surgeons, and lab directors. By closely monitoring audience performance and adjusting parameters (such as excluding irrelevant job titles or organizations) we were able to zero in on the most effective audience groups for these campaigns. This approach allowed us to improve targeting and optimize ad spend over time.
Another unique aspect of this project was our emphasis on content testing and adaptation. We tested different types of content formats (such as infographics, videos, articles, and case studies) and promotional tactics to discover what performed best with HemoSonics’ audience. This agile approach meant that we were constantly evolving the content strategy based on real-time data, allowing for a highly responsive and dynamic presence on LinkedIn.
Ultimately, what made this project unique was its focus on building a tailored, data-driven LinkedIn strategy from the ground up. We focused on creating an ongoing conversation that connected HemoSonics with the right healthcare professionals in a meaningful way, aligning their LinkedIn presence with their larger business goals.
The results of our LinkedIn strategy for HemoSonics directly aligned with the objectives we set out to achieve. Our primary goal was to establish a consistent LinkedIn presence, which was accomplished by implementing a regular posting schedule and creating a diverse content mix through our Content Pillars. This led to a 300% increase in posts in 2024 vs 2023, and a 5,007.8% increase in clicks, demonstrating that HemoSonics’ LinkedIn presence became more consistent and engaging.
We also aimed to boost engagement and grow their follower base, both of which were achieved through strategic content creation and targeted campaigns. Engagement saw an impressive 4,043.6% increase in likes, comments, and shares, and overall impressions grew by 3,165.1%. This showed that we successfully resonated with key audiences, driving both engagement and visibility.
Finally, the goal to support HemoSonics' business objectives by driving brand awareness among trauma surgeons, cardiovascular surgeons, and lab directors was met through our targeted paid campaigns. These campaigns generated 1.5M+ impressions and 14k+ clicks, successfully connecting HemoSonics with influential healthcare professionals from major organizations.
Overall, the success of this project lies in how we transformed HemoSonics' LinkedIn presence into a dynamic, data-driven tool for business growth. The results—significant increases in followers, engagement, and brand awareness—validate our approach and show that we not only met but exceeded expectations.
