Al Arabiya’s new studios in Riyadh were launched to redefine the future of news. The objective was to create a next-generation broadcast environment that delivers an unprecedented visual and informational experience — a newsroom capable of keeping pace with the speed of global events while setting new industry benchmarks.
The transformation was built around one core message:
“Al Arabiya Ahead of Its Time — #AlArabiya_Ahead_Of_Its_Time.”
This guiding principle informed every element of the project. The aim was not merely to upgrade infrastructure, but to create a fully future-ready media ecosystem combining world-class design, immersive visual languages, and advanced broadcast technology.
The vision:
1. Reimagining the Television Experience: the new studios were conceived as immersive, intelligent environments. High-resolution LED walls, advanced AR layers, robotic cameras, and adaptive lighting created a visually striking ecosystem capable of shifting instantly with breaking news.
2. Cutting-Edge Production Technology: The studios integrate global-grade broadcasting innovations:
This allows news segments to transition smoothly, enhance clarity, and strengthen viewer understanding.
3. Smart Studios Optimized for Speed
Because breaking news defines Al Arabiya, the studios were engineered to react instantly: rapid segment switching, multi-zone setups, flexible storytelling angles, and interactive displays that respond dynamically to evolving events.
4. A Groundbreaking Visual Reveal
The launch included an unprecedented drone tour showcasing the facilities from the inside — highlighting a unique blend of distinctive design and cutting-edge technology. This became a pivotal moment for the new identity rollout across digital platforms.
5. A High-Impact Digital Campaign
A full campaign preceded the launch, generating 19,349,828+ impressions on X Platform onle and building massive anticipation leading up to the reveal on 8 February 2026.
1. Record-Breaking Live Viewership: around 2,000,000 viewers tuned in for the Launch on X alone .
2. Social Momentum and Viral Reach
The launch dominated X, with the hashtag #AlArabiya_Ahead_Of_Its_Time gaining significant traction. Audiences expressed excitement, pride, and admiration for the unprecedented technological leap, reinforcing the channel’s forward-thinking brand identity.
3. A Technological Benchmark in the Region
Industry observers highlighted the project as a major advancement in MENA media, proving that Al Arabiya is not just adopting new technology — it is defining the future of it.
4. A New Era of Storytelling
The studios introduced a refined, modern identity that combines editorial precision with stunning visuals, positioning Al Arabiya clearly and confidently ahead of its time.