Everything can be a marketing conversation, at the American Marketing Association, we take it one step further and explore the space at the intersection of marketing and…
On Marketing / And, we have conversations with individuals that flourish at the intersection of the unexpected. We introduce listeners to the visionaries whose stories they need to know. We unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode is an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing.
We want to connect, to inform, and to educate. We want listeners to be inspired, to feel as though they have found their community. Our goal is to build connections and expand the profession through shared learning. We talk about current issues but also explore more complex ones with people who are in the mix of it, who have an understanding of the world we're in, and invite them to showcase their leadership and knowledge.
This was more than the voice of AMA, this was about capturing the voice of our community. We are inspired by our members, by our profession, and we want to showcase that knowledge, creativity, empathy, and passion with others. Marketing is diverse and we want to share it's voice and perspective with the world.
Each season is typically eight to ten episodes, and all episodes are released as a full season. We share each new season launch with ~100K AMA newsletter subscribers, highlight individual episodes in our monthly membership newsletter (28.9K), share on all AMA social channels including LinkedIn (345K), Instagram (20K), Facebook (164K) and episodes are also shared by our CEO and podcast host, Bennie F. Johnson to his LinkedIn network over 10K followers. Engagement on AMA’s social media channels is high with several thousand impressions per share.
We see the most engagement on LinkedIn with a few hundred downloads per episode which grows over time. The podcast is available on AMA.org, Apple Podcasts, Spotify, YouTube, and on Simplecast where it's hosted.
The primary audience for Marketing / And is people in the marketing profession--professionals who practice marketing, agency owners and practitioners, academics in the marketing and business space, and collegiate students who are beginning their careers. Our overall goal is to appeal to anyone with an interest in marketing, those interested in exploring ideas that are adjacent to marketing, and those interested in the future of marketing, design, and business.
The AMA has never had a podcast and this idea started small; let's have conversations with people in our community who are doing exciting things. Marketers are curious and we know they have opinions, we needed to get them to talk to us and to share those ideas. Outreach was initially slow but people came around, they shared their ideas, they encouraged others to do the same. Yes, we did mine our personal lists for guests at first, but that quickly changed. We knew we had something when large brands started to ask about how to join the conversation, when agencies reached out to find out how they could recommend guests, and when we saw how excited guests were that they shared on their social channels about being part of Marketing / And.
We may not be the loudest podcast voice in the marketing space--there are many marketing podcasts that hold that space--but what we're doing is talking about the impact of our profession, why marketing needs that seat at the table, and showcasing the voices and people that are making that happen. Our profession is evolving and we want to have the conversations that help marketers be successful and sometimes that is an interview with someone who specializes in ethics to better understand how we use AI and the risks and rewards. We want to be the source of knowledge for our community and those are the conversations that make us different.
In our second year of podcasting, AMA’s Marketing / And podcast is growing. With over 500 unique listens per episode and over 6,000 subscribers, we now have over 10,000 downloads with the majority of our listeners (71%) based in the United States followed closely by Canada, India, and the United Kingdom. Apple Podcasts and Spotify are our largest listening platforms, supported by Simplecast as our hosting hub.
For us, the biggest win hasn’t been the numbers or downloads; it’s been the networking effect and the connections we’ve been able to build with these conversations. Listeners have reached out on social media to share how the podcast helped them discover AMA, find their community, and access a knowledge base they can share with others. That network effect is our greatest success and why AMA is recognized as a thought leader in marketing.
AMA’s mission is to be the essential community for marketers. Through the Marketing / And podcast, we amplify that mission by being a trusted voice of inspiration and knowledge for professionals worldwide.
