In the U.S., Haypp Group's e-commerce platforms, Nicokick.com and Northerner.com, serve adult consumers seeking compliant, high-quality alternatives to traditional tobacco products. Operating in a highly regulated industry, Haypp Group prioritizes responsible retail practices, including robust age verification and data security. The company’s backend infrastructure is designed to scale across jurisdictions while maintaining strict compliance with local laws—especially in age-restricted product categories.
The primary goal was to ensure full compliance with U.S. age verification laws for nicotine products while maintaining a seamless and user-friendly experience on Nicokick.com and Northerner.com. Haypp Group needed a solution that could adapt to evolving state-level regulations without requiring ongoing engineering support.
Equally important was making the process easier for consumers. The digital verification journey is fast, secure, and frictionless—reducing drop-off rates and enabling smoother shipping workflows by confirming age eligibility upfront. This ensures that compliant orders move quickly through fulfillment without manual intervention.
Additional goals included improving match accuracy, reducing manual reviews, and ensuring auditability for regulatory reporting. The strategy supports scalable, responsible growth in a highly regulated market while balancing compliance, agility, and customer satisfaction.
To meet U.S. regulatory requirements for age-restricted nicotine products on its e-commerce platforms Nicokick.com and Northerner.com, Haypp Group implemented a dynamic age verification strategy. This backend solution allows Haypp to adapt the customer verification journey without requiring technical integration changes, giving the product team full control over compliance workflows and user experience.
The platform enables real-time identity validation using authoritative data sources, while also supporting configurable logic for different jurisdictions. This flexibility is critical in the U.S. market, where state-level regulations vary widely. Haypp’s team designed the verification flow to minimize friction for legitimate users while maintaining strict enforcement of age restrictions.
The system is fully auditable, with built-in logging and fallback mechanisms for manual review. It has significantly reduced compliance risk, improved onboarding efficiency, and enabled Haypp to scale responsibly across U.S. states. By decoupling verification logic from core engineering, the team can rapidly iterate and respond to regulatory changes without deploying code—an approach that balances agility with accountability.
This backend-first strategy is invisible to the end user but foundational to Haypp’s U.S. operations, ensuring trust, safety, and legal integrity at scale.
Since implementing the platform, Haypp Group has established a fully digital, flexible, and scalable age verification system for its U.S. operations. The system verifies over 2,000 transactions daily, ensuring compliance with federal and state regulations while maintaining a seamless customer experience.
The platform allows Haypp to orchestrate custom verification flows—including data matching, SMS OTP challenges, and fallback ID/selfie uploads—without requiring engineering changes. This has enabled rapid adaptation to evolving state-level laws and shipping restrictions, including no-ship zones and flavor bans
The backend-first approach has improved auditability and reduced manual errors, with internal and external audits conducted regularly to validate compliance. Verified age data is linked to shipping workflows, enabling smoother fulfillment and reducing risk of underage deliveries.
Haypp’s strategy has positioned it as a category leader in digital compliance, with robust internal controls, proactive engagement with regulators, and partnerships with top verification providers. The system is not only business-critical—it’s a foundation for responsible growth and long-term trust in the U.S. market.