THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Discover Airlines FOOH campaign

Entered in Travel & Tourism

Objective

If Discover Airlines is known for one thin than for being THE holiday airline. Our task was to create an asset that brings that feeling to life — a moment that switches you into vacation mode before the plane has even left the ground.

Strategy

To capture it, we coordinated a full gate-area setup inside an active airport: securing the right gate, organizing a large group of extras, and crafting a scene where real atmosphere meets powerful CGI. Plenty was added, plenty was removed, all to land that unmistakable holiday vibe.

 

Results

The result: a piece that makes the holiday start early. Holiday energy, activated.

Views on Instagram: 9.3 million (and counting)

Media

Video for Discover Airlines FOOH campaign

Entrant Company / Organization Name

rendersnek, Discover Airlines

Link

Entry Credits