Dive into the vibrant world of Insulet's groundbreaking collaboration with Pantone, where they've unveiled "Omnipod Mango"; a custom hue bursting with energy and adventure. This empowering shade celebrates the resilience, uniqueness, and unapologetic spirit of the diabetes community, turning everyday moments into bright, confident statements. This video's objective is to highlight not just the vibrance of the diabetes community; this high energy video marked Pantone’s first-ever partnership in the healthcare space
Over two fast-paced days of production, GBA filmed seven real-life Omnipod users in their element to celebrate the launch of the new Pantone color: Omnipod Mango. Each "Podder" had their time to shine and show how with Omnipod 5, they have the flexibility to do any and everything; from every day activities to high impact sports. The goal was to showcase how the Omnipod insulin pump helps users take control of their diabetes and celebrate living life to the fullest.
More than a design story, the video introduces real life "Podders" instead of actors; transforming everyday diabetes experiences into powerful, expressive statements.
This video helped Pantone make a splash in their first partnership in the healthcare space through snapshots of real life people in the diabetes community.
