For the third season of The White Lotus, our community management strategy aligned with the show’s most conversation-driving moments. By monitoring fan discourse in real time, we created timely, culturally resonant content that blended editorial storytelling with viral formats. Live coverage allowed us to stay responsive, while strategic engagement extended the show’s voice across TikTok and Instagram.
Over five months, we built a must-follow social experience. This was more than a social campaign, it was a transformation. We turned the feed into an ongoing conversation. Every perfectly crafted post, comment, and reaction made fans feel recognized, included, and part of the unfolding moment.
Fans weren’t just watching The White Lotus—they were a part of it.
We monitored social conversation daily and moved in real time, launching fast-turn, platform-native content that kept pace with the fandom and zeitgeist trends. Our IG voice stayed fully “in-world”, inspired by the “hospitable” White Lotus resort. The result was a feed that felt sharp, self-aware, and unmistakably The White Lotus—turning Instagram into an extension of the show’s world and a destination for fans who wanted to live in it a little longer. Our TikTok voice stayed socially fluent, turning conversation with fans into genuine connection.
The results were over +148K new TikTok followers, +374K new Instagram followers, and a follower base that more than doubled from the previous season. The momentum we created helped drive a 51% increase in finale viewership over Season 2 and propelled the show to the #1 spot on Nielsen’s streaming charts for two consecutive weeks.