To outpace Season 2, we turned social for The White Lotus Season 3 into a living character. From December to May, we shifted from polished cutdowns to a sardonic, real-time persona that watched with fans every Sunday and mirrored their reactions in the feed.
On TikTok, we launched POV-led original content in the show’s voice, transforming weekly episode drops into social-first moments that snowballed into a global conversation. Our bold presence met the fandom where they were, with original POV-driven videos and zeitgeist-ready copy that regularly hit millions of views and helped Season 3 beat Season 2 by a landslide.
On Instagram, we moved just as fast—reacting to the most jaw-dropping moments with timely, sharable posts that felt ripped straight from the group chat. Through smart brand partnerships, influencer events, and premiere coverage, we fueled constant conversation and built cultural relevance at scale.
We didn’t just market a show; we built a movement.
We monitored social conversation daily and moved in real time, launching fast-turn, platform-native content that kept pace with the fandom and the cultural zeitgeist. Our posts didn’t just appear in the feed; they belonged there, giving fans a reason to reach for their phones the moment each episode ended.
Our content mix spanned editorialized stills, press moments, and daily meme-forward posts. Through red carpet coverage, influencer engagements, and strategic partnerships, we gave fans a deeper look at character dynamics on and off screen. We leaned into fan conversation across platforms; resharing, replying, and amplifying creator content to keep the dialogue alive.
By combining talent and cast-led moments with fan- and creator-driven pieces and attention-grabbing stunts, we pushed the campaign into unprecedented territory across all social channels, setting a new bar for HBO Max and seasons to come.
Season 3 of The White Lotus became a must-watch event. For eight straight weeks, the show dominated the zeitgeist, fueling nonstop discourse, memes, and trends that kept it at the center of pop culture. With a 30% increase from Season 2 and 6.2M viewers tuning into the Season 3 finale, the series was firmly cemented as a cultural phenomenon.
Over five months, we built a must-follow social ecosystem around the show. The campaign drove +142K new TikTok followers and +374K new Instagram followers, more than doubling the social footprint from the previous season. The momentum we created helped deliver a 51% increase in finale viewership over Season 2 and propelled the show to the #1 spot on Nielsen’s streaming charts for two consecutive weeks.
This wasn’t just a social campaign; it was a transformation. Every finely tuned post, comment, and reaction made fans feel seen, heard, and inside the moment. Fans weren’t just watching The White Lotus—they were part of it.