Season 3 of The White Lotus wasn’t just a success; it became a cultural moment. Building on the buzz of Season 2’s finale, our mandate was clear: take the momentum and turn it into something bigger.
By leaning into the show’s dry wit and sharp tone, we built a feed that felt alive and inside the fandom—not just speaking to it, but from it. Season 3 marked our bold entry into TikTok, and it paid off fast. Through POV-driven videos and character-inspired content, we fully embraced the nativeness of the platform and gave fans a fresh, irresistible way to engage. We didn’t just repost clips; we met each moment in real time and kept the emotional energy of the show surging long after it aired on Sunday nights.
Over five months, our campaign transformed The White Lotus into a must-follow TikTok destination, driving 142K+ net-new followers, delivering daily content that consistently reached millions of views, and sparking a global conversational event that decisively outperformed Season 2.
Our campaign was a bold reimagining of what TikTok can do for premium storytelling, driving conversation, community, and cultural relevance at scale. We didn’t just market a show; we built a movement fans didn’t want to miss.
We monitored social conversation daily and moved in real time, launching fast-turn, platform-native content that kept pace with the fandom. Our posts didn’t just show up in the feed; they blended into it, giving fans a reason to reach for their phones the moment each episode ended.
Our content wasn’t overpolished or traditional longform AV—it was built for how people actually scroll, swipe, and share. Every piece had a distinct, confident voice, speaking about the show the way fans wanted to hear about it: like a friend on the couch next to them or the first text they got after every jaw-dropping moment week after week.
Over five months, our campaign turned The White Lotus into a must-follow experience. We launched and scaled the TikTok account to 142K+ new followers and drove more than 7M likes to date. Our always-on content kept the conversation alive between episodes, helping lift the Season 3 finale viewership by 51% over Season 2 and securing the top spot on Nielsen’s streaming charts for two consecutive weeks.