For the third season of the acclaimed television series, we wanted to find new ways to break through the noise, connect with our target audiences wherever they are engaging in daily life, and ultimately grow viewership for the series overall.
With Four Seasons properties being used as filming locations for Season 1 and Season 2 of The White Lotus, the real hotel brand has always had an implicit association with the series. For Season 3, we wanted to make that relationship official and evolve it into a formal, global marketing partnership between the two brands. Given Four Seasons' premium positioning in the hospitality space, the partnership had perfect alignment and allowed our series - built around opulence, drama, and dreamy destinations - to engage with a hotel brand known for its high-end service and global reach.
In celebration of the third installment of The White Lotus, where Four Seasons Resort Koh Samui in Thailand served as a filming location, HBO Max partnered with Four Seasons to bring the cultural phenomenon to life across its global portfolio. As part of the global partnership, bookable and exclusive experiences created immersive offerings that blend TV magic with world-class hospitality.
Select Four Seasons hotels and resorts around the world featured bespoke programming that celebrated Thailand and nodded to previous The White Lotus filming destinations including Four Seasons Resort Maui at Wailea (season one) and San Domenico Palace, Taormina, A Four Seasons Hotel (season two). Property activations included:
Exclusive Screening Events for the Season 3 premiere episode were hosted at Four Seasons properties, including in Bangkok, Koh Samui, Prague, Napa Valley and Singapore.
Poolside Escape wellness cabanas featuring Thai-inspired designs and thematic food and beverage menus were offered at Four Seasons locations in Koh Samui, Maui, Chiang Mai, Anguilla, Fort Lauderdale, Palm Beach, Miami, Hong Kong, Napa Valley, Jimbaran Bay in Bali, and Tented Camp Golden Triangle in Thailand.
The White Lotus Bar pop-ups serving libations inspired by Maui, Taormina, and Koh Samui were offered at hotels in Maui, Taormina, Bangkok, Koh Samui, and Singapore.
The White Lotus Afternoon Tea highlted the essence of Thailand through an elevated culinary experience in Bangkok, Prague, London at Park Lane, and Singapore.
The excitement culminated with immersive activations in Mallorca and Westlake Village (Los Angeles). Each property was transformed into The White Lotus-inspired wellness retreatd to celebrate the series. The events featured a range of experiences inspired by the series including dining moments, spa and wellness treatments, custom cocktail offerings, immersive photo moments, and exclusive screenings of select season 3 episodes.
These activations provided guests with an exclusive opportunity to immerse themselves in The White Lotus experience, alongside the unmatched luxury hospitality and genuine care that define Four Seasons.
The partnership with Four Season supported the success of Season 3, the added earned media and social conversation contributing to increased engagement and visibility around Season 3 which reached a series high of 6.2M viewers (30% above previous series highs). Additionally, the partnership generated over 500 tier one global media stories, totaling over 11B impressions and exceeding expectations.
