For the third season of the acclaimed television series, we wanted to find new ways to break through the noise, connect with our target audiences wherever they are engaging in daily life, and ultimately grow viewership for the series overall.
The White Lotus transports viewers into stunning new destinations and immerses them in a luxurious travel experience. Google Pixel was a natural fit as a partner as the premium, AI-powered smartphone aligns well with the show's themes of exploration and quality experiences. The center point of the partnership execution was an 8-part co-branded content series that was released over the course of the third season. The content featured pop-culture podcaster and The White Lotus superfan Evan Ross Katz as well as Season 3 star Nicholas Duvernay as they traveled around Thailand with Pixel as their guide. The content showcased how Pixel and Google Gemini enhanced their travel experience whether it was capturing the perfect shot, researching local culture and cuisine, or navigating to the right destination. Each installment brought fans closer to the world of The White Lotus, while seamlessly integrating Google Pixel’s tech-forward capabilities.
Google Pixel also came on board as a sponsor of the Season 3 finale marketing event, The White Lotus Wellness Retreat. During the retreat, Pixel hosted a Jet-Setters Suite where they offered VIP attendees photo moments, beverages, and hands-on onboarding into brand new Pixel devices. Additionally, for the event's celebratory Full Moon Party featuring 150 influencers, 47 press outlets, and Season 3 cast, Google Pixel created a Portrait Tunnel photo moment that allowed guets to step into the show's iconic opening credits.
The partnership with Google Pixel supported the success of Season 3, the added earned media and social conversation contributing to increased engagement and visibility around Season 3 which reached a series high of 6.2M viewers (30% above previous series highs).
