As the excitement of a new NFL season built toward the Texans’ Liberty White Out home opening game, the objective was to create a moment that felt bigger than a single matchup—one that fans would remember, share, and emotionally connect to. Rather than relying on traditional hype content, the strategy centered on TORO, positioning the mascot as a bold, playful instigator who could carry the theme through humor, surprise, and spectacle.
By partnering with a well-known prankster couple and complementary influencers, TORO became the catalyst for a series of pranks and stunts that blended digital storytelling with in-stadium theatrics. The approach amplified awareness of the Liberty White Out theme while reinforcing TORO’s daredevil, mischievous personality—both online and in front of a live crowd. Each moment was designed to feel authentic, unpredictable, and laugh-out-loud funny, encouraging organic sharing and fan participation.
The campaign extended beyond a single post or stunt and built anticipation leading into game day. By combining influencer reach, humor-driven storytelling, and TORO’s physical presence, we aimed to deliver content that resonated far beyond football fandom.
The result was a campaign that didn’t just promote a game—it made fans laugh, sparked conversation, and strengthened emotional attachment to the Texans brand. By leaning into personality, partnerships, and playful risk-taking, TORO helped fans fall in love with the team in a way that felt uniquely and unmistakably fun.
The strategy began with a simple insight: TORO thrives when humor, surprise, and real personalities intersect. In 2024, that insight led to an organic relationship with creators Jlo and Lindy, a popular prankster couple whose content style naturally aligned with TORO’s mischievous, fearless personality.
The relationship originated when the Texans traveled to Dallas to face the Cowboys in 2024. Knowing Jlo and Lindy were Dallas-based, the team proactively reached out to explore a potential collaboration while in town. What began as a one-off content opportunity quickly evolved into something more meaningful. The creators were immediately enthusiastic—not only about filming together in Dallas, but about the possibility of coming to Houston to experience TORO and NRG Stadium firsthand.
Content captured in both Dallas and Houston performed exceptionally well, resonating with two distinct but overlapping audiences. Fans on both sides embraced the crossover, and the videos generated millions of views through organic sharing and influencer amplification. The success validated the strategy: TORO could function as a creator-first entertainment brand, capable of extending reach beyond traditional sports audiences.
With early momentum established, the team challenged itself to elevate the collaboration further. Rather than repeating the same format, the next phase focused on integrating one of TORO’s signature elements—his high-risk, high-reward in-stadium stunts. The idea was ambitious and logistically complex, requiring precise coordination between the creators’ travel schedule and the Texans’ stunt crew, both of which operate on tight timelines.
Execution required cross-functional alignment and flexibility, but the payoff justified the effort. By successfully synchronizing schedules, the team brought Jlo and Lindy to Houston during a home game when the stunt crew was already on site. This allowed the collaboration to culminate in a bold, stunt-driven moment that blended influencer storytelling with live, in-stadium spectacle. This post became the #1 most engaged with and most valuable team post in the entire NFL for the 2025 season.
The final content delivered on every strategic goal: it amplified TORO’s daredevil reputation, deepened the creator relationship, and produced highly shareable moments that felt authentic rather than branded. Most importantly, it reinforced TORO’s role as more than a mascot—positioning him as a culture-driving character capable of bridging digital influence and real-world experiences, and creating content fans couldn’t help but watch, laugh at, and share.
The hero post was the #1 most engaged with and most valuable (according to zoomph) post by an NFL team this season. Across Facebook, Instagram, X, and TikTok, the post garnered:
Additional posts deepening the creator relationship:
