Social media is not "push" marketing. It's a dialogue with consumers and needs to be treated as such. So how do you educate some brands that their social media marketing is rude and could be doing more harm than good without offending them? Using a cartoon "brand" character and exaggerated, uncomfortable, pseudo real-life scenarios, Brunner created a series of 7 brief and humorous animations that illustrate mistakes brands often make in social media, a.k.a. social media brand faux pas. Combined, the shorts serve as a guide that brands can use to help establish a stronger social media presence. The faux pas include:
Seven easy tips for establishing a better social media presence and turning your brand into the best brand possible.
How do you educate some brands that their social media marketing is rude and could be doing more harm than good without offending them? How do you defuse what can be an uncomfortable situation? Two words: animation and humor.
In order to have these tough conversations with clients and potential clients, Brunner created a series of 7 brief and humorous animations that illustrate mistakes brands often make in social media, a.k.a. social media brand faux pas. We did so using a cartoon "brand" character and exaggerated, uncomfortable, pseudo real-life scenarios. Combined, the shorts serve as a guide that brands can use to help establish a stronger social media presence. The faux pas include:
Why should we win? Within days of publishing these animations to our Brunner YouTube channel, we received a host of media coverage about them. Most impressive was Tanya Dua's Digiday article presenting all the videos. It quickly rose to the #1 most popular article on the site and stayed in the top 5 for a week. We were beating out news about Apple, Snapchat, HBO, CBS and Ebola. Ebola!
While we only garnered 50K views of the videos themselves, we earned millions of organic impressions for a video primarily meant as a tool for client meetings. Not bad. It even had a second-life in Europe a month later. We called it the David Hasselhoff period for the Faux Pas vids.
Below is a short list of the media coverage:
Most importantly though, the videos have consistently met the objective for which they were created. Every time we need to discuss social media brand faux pas with a client or potential client, playing these videos from our YouTube channel elicits laughter and eliminates what could have been a rough conversation.
