How do you make a live action trailer more social? Add interactivity.
Ayzenberg, with Insomniac Games, twofifteenmccann, and Wirewax, worked to develop a new interactive layer for 215 McCann's "Live Action Trailer for the Game Too Big for a Live Action Trailer." The layer, which added over 15 clickable elements, led viewers to downloadable wallpapers, prizes, and original video content guided by Sunset Overdrive Community Manager Brandon Winfrey.
In the end, the interactive trailer shattered industry standards.
Ayzenberg, with Insomniac Games, 215 McCann, and Wirewax, set out to socially amplify the over-the-top live-action Sunset Overdrive trailer created by 215 McCann.
We played up the creative theme and tone of the game to ramp up engagement around this new title. Working directly with Brandon Winfrey, Sunset Overdrive's community manager and foremost YouTube personality, we created over 15 minutes of interactive video content.
Fans were able to explore this stash of hidden goods by clicking on interactive graphics within the video, digging as deeply as they dared. Those who dug the deepest found themselves rewarded with downloadable wallpapers, videos, and other awesome prizes. Posts on Xbox's Twitter and Tumblr channels drove views to the game's hub.
In the end, the interactive trailer shattered industry standards.
