ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

Nickelodeon Animation Studio

Entered in Tumblr Presence

About this entry

We seek to provide an in-depth view of the creative culture at the Nickelodeon Animation Studio, as well as promote viewership of Nickelodeon animated properties, share the work of our talented artists within the studio, and give aspiring entertainment professionals insight into the animation industry and our place therein.

Why does this entry deserve to win?

Our Tumblr strategy is simple: each page has a unique voice and mission.

By breaking down our Tumblr presence into show-specific profiles, we're able to keep our audience focused on what they really care about. The page goals range from maintaining and growing already entrenched brands (@spongebob, @tmnt) to broadening newer properties' fan bases (@harveybeaks, @piggoatbananacricket) to spreading the message of our talent outreach and community engagement efforts (@nickanimationstudio, @nickanimatedshorts).

Each page is a reflection of the show it represents. Every production/department was actively involved in the development and design process of each page, and currently oversees it's daily management. This helps us consistently populate them with new content and maintain an individual voice that speaks to that specific audience. Central features include page design, which is developed and interpreted based on key show art by in-house artists; original content production and strategy, which comes directly from our artists and continually evolves based on the elements of each show that most uniquely appeal to its following; and community engagement, which pulls organic content from within the Tumblr community and shares or repackages it to increase visibility for artists and fans of the show.

Results

Our Tumblr presence has been incredibly impactful.

On a business level, one show was renewed for another season based largely on the strength of its social presence -- with Tumblr as its first and largest account -- and the Nick International team has used several of the pages as evidence of fan engagement to help sell shows overseas. In terms of analytics, we've seen consistent growth in engagement after page redesigns and strategy overhauls. Viacom and the Nickelodeon brand have taken notice, and have given us the go-ahead to design and launch pages for two new shows, as well as overhaul the current profiles for our two largest properties, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

Creatively, Nick Animation has by far the largest official Tumblr footprint of any of our competitors. We've been able to seamlessly integrate with the site's artist community, to the point that much of the Harvey Beaks crew was hired on the strength of their Tumblr pages.

We've found Tumblr to be an amazing platform to reach the Nickelodeon Animation Studio's target audience -- animation enthusiasts and professionals. We're thrilled that our presence there allows us to engage them in a fun, casual way and celebrate our productions.

Media

Produced by

Nickelodeon Animation Studio

Links

Entry Credits