Beluga Vodka aimed to elevate its luxury appeal and position itself as the drink of choice for the elite, but with a fresh, digital-first approach. Enter Gstaad Guy, the internet’s favorite satirical aristocrat, whose sharp wit and high-net-worth-heavy following made him the ideal partner. The mission? Blend timeless elegance with a modern, relatable twist to engage both luxury aficionados and aspirational consumers.
Our goals were clear:
Stand out in the luxury space by using humor-driven influencer content that felt fresh and engaging.
Increase brand awareness among a digitally savvy, affluent audience.
Leverage influencer-led storytelling to redefine modern luxury in an accessible way.
Drive engagement and organic reach, reinforcing that high-end doesn’t have to be out of reach.
When Beluga introduced their new luxury line, we knew that partnering with Gstaad Guy would be a natural fit. Having collaborated with him before, we recognized his audience’s strong affinity for high-end brands and aspirational content. To validate the partnership, we used InfluencerMarketing.ai, our proprietary tech platform, to analyze his audience demographics and engagement. The data confirmed what we anticipated—his content performance and audience alignment were exactly what Beluga needed.
With Gstaad Guy on board, we developed a series of Instagram Reels and Stories that seamlessly incorporated Beluga Gold’s prestige into his signature satirical take on high society. Each piece of content was designed to feel like an exclusive peek into the world of the ultra-wealthy, balancing classic sophistication with a lighthearted, modern edge. From yacht-side toasts to velvet-robed musings on the art of indulgence, the campaign blended luxury, humor, and authenticity.
Of course, luxury marketing presents unique challenges. Luxury brands rely on exclusivity, while influencer content thrives on relatability. Striking this balance was key. We worked closely with Gstaad Guy to ensure that Beluga Gold was woven into his content in a way that felt effortless—never forced or overly promotional.
Another challenge was maintaining Beluga’s premium positioning while maximizing organic engagement. Gstaad Guy’s audience expects content that feels spontaneous and natural, so we prioritized an approach that felt authentic yet aspirational. By allowing room for creative flexibility while staying true to Beluga’s brand identity, we found the perfect balance—resulting in high engagement and strong brand alignment.
The key to success? Authenticity. Beluga Gold wasn’t a forced addition to Gstaad Guy’s world—it fit naturally within his lifestyle. His audience saw a brand that belonged, making every moment of the campaign feel aspirational yet approachable.
The campaign successfully redefined luxury marketing, proving that premium branding can be both sophisticated and engaging. By moving away from the overly serious tone often seen in high-end campaigns, we created a fresh approach that made Beluga Gold feel aspirational yet accessible.
We didn’t just meet our objectives—we exceeded them:
Gstaad Guy’s content drove exceptional engagement, generating millions of organic impressions and strong interaction rates.
Beluga Gold strengthened its positioning as a modern luxury brand, seamlessly fitting into the digital space.
The campaign demonstrated that luxury brands can embrace influencer-driven storytelling without sacrificing their high-end appeal.
Top-Performing Post (Best-Performing Reel)
Plays: 1.9M+
Accounts Reached: 931K+
Likes: 96.8K+
Saves: 8.8K+
Shares: 2K+
Comments: 855+
Follows Generated: 2,677+
Aggregated Campaign Impact (All Posts Combined)
Total Plays: 6.2M+
Total Accounts Reached: 3,177,859+
Total Likes: 284K+
Total Saves: 16.9K+
Total Shares: 5.6K+
Total Comments: 2.5K+
Total Follows Generated: 5.7K+
Total Impressions: 3.2M+
This campaign wasn’t just about influencer marketing—it was a modern take on luxury storytelling, proving that prestige and personality can go hand in hand. We've been lucky enough to continue working on creative ways to bring Beluga and Gstaad Guy together in 2025—stay tuned for what’s next.
