THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Instagram Partnership

This category honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign, project, or piece of content optimized for Instagram.

See previous winners and honorees here.
Start an entry in this category
Instagram Partnership
"Warriors on Board"
Veterans now represent only 6% of the U.S. population, down from 18% in 1980. For Gen Z, the gap ru…
Instagram Partnership
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
Instagram Partnership
Agua de Kefir Recovery Villa
Agua de Kefir is an electrolyte-rich beverage made from the pads of prickly pear cactus. Despite be…
Instagram Partnership
Angela Bassett x Nat Geo QUEENS
National Geographic’s QUEENS is a new kind of natural history show, focused on the matriarchs of th…
Instagram Partnership
Balenciaga
Balenciaga’s Le City bag campaign channels the early 2000s Fashion TV era, blending Y2K nostalgia w…
Instagram Partnership
Beluga Gold x Gstaad Guy: A Toast to Timeless Luxury
Beluga Vodka aimed to elevate its luxury appeal and position itself as the drink of choice for the …
Instagram Partnership
Big Basket - Want Now Get Now
The quick-commerce race is as fierce as it gets. With 35% of the quick-commerce audience being Gen …
Instagram Partnership
FX's AHS Delicate: AHS or Kardashians
With American Horror Story Season 12 featuring another star-studded cast, the campaign aimed to har…
Instagram Partnership
Formula Is Food
“Toxic.” “Dangerous.” “A last resort.” For too long, people treated infant formula like somethin…
Instagram Partnership
Hulu Has Live TV & Sports - Quinn Ewers
In March 2024, Hulu's complete programming catalog became available for all Disney+ bundle streamin…
Instagram Partnership
Law Roach x EDITION Hotels
EDITION Hotels partnered with celebrity stylist Law Roach to create buzz for his book How to Build …
Instagram Partnership
MEGA BLOKS ABC MUSICAL TRAIN Remix
For 40 years, MEGA BLOKS has been a trusted brand in the building toy category. However, to maintai…
Instagram Partnership
Matthew McConaughey The Road Ahead Series
Nearly 50% of those in market to purchase a Lincoln are parents -- many with children of driving ag…
Instagram Partnership
Mello Hunt
The Noise Problem: How Do You Get Gen Z to Care? The internet is drowning in influencer collabor…
Instagram Partnership
Power Unleashed
In an industry where lubricants often lack distinct differentiation, Shell Helix Ultra leveraged th…
Instagram Partnership
Sleeping Beauties
The sleep aid market is notoriously crowded, featuring a variety of over-the-counter products such …
Instagram Partnership
Supernatural Sightseeing Across the Silver State
Within Travel Nevada’s marketing ecosystem, influencer partnerships play a crucial role in attracti…
Instagram Partnership
TUI Happiness Ambassadors with Ant & Dec
After a successful year of working with Ant & Dec as our newly recruited Happiness Ambassadors in 2…
Instagram Partnership
The Anonymous x Anna Delvey "Hire Liars" Campaign
In USA Network’s reality competition series, The Anonymous, lying and deceit is key to winning. Whe…
Instagram Partnership
The Chaos of Dining with Kids
In a post-pandemic, inflation-driven landscape, families increasingly viewed dining out as a rare t…
Instagram Partnership
The Luxury Collection – Destination Guides
The Luxury Collection is positioned as the "Destination Authority." As such, we seek to help our au…
Instagram Partnership
The Spirit of Nevada: Celebrating Nevada’s Basque Legacy with Picon Punch
The story of Nevada’s Basque culture is one of community, tradition, and unique flavors, anchored b…
Instagram Partnership
The Sympathizer Digital Content Series
The primary objective of this campaign was to drive awareness and create buzz for the series launch…
Instagram Partnership
Unleash the Power Within and Power Unleashed
Shell Helix’s two major campaigns, “Unleash the Power Within” and “Power Unleashed”, demonstrate th…
Instagram Partnership
W Hotels x Thomas Lélu
Strong collaborations don't exist in a vacuum—they reflect a brand's presence in the world. In 2024…
Instagram Partnership
philosophy challenges the “Retinol Scaries” with new ‘Rated R’ Campaign featuring Sarah Michelle Gel
Movies should be scary. Skincare shouldn’t be. At least, that’s what philosophy thinks – especi…