EDITION Hotels partnered with celebrity stylist Law Roach to create buzz for his book How to Build a Fashion Icon, as he hosted his book tour at EDITION. The goal was to build anticipation while seamlessly integrating his influence into EDITION’s luxury-meets-culture narrative through engaging Instagram content.
EDITION Hotels hosted Law Roach at multiple properties and filmed a series of videos teasing his book. This collaborative post featured him signing the camera screen, mimicking a book signing. The content seamlessly blended celebrity influence and immersive storytelling, delivering a concise yet impactful video.
The campaign achieved 337.1K total reach, 263.7K views, and 2.2K interactions, driving buzz for How to Be a Fashion Icon. By leveraging Law’s audience and EDITION’s aesthetic, the content reinforced EDITION as a cultural tastemaker in luxury, fashion, and design.
“I need a book and an autograph 😭”
“The best stylist love Law’s uniqueness 🖤❤️🔥🔥🧊🚬”
“Can’t wait for Miami book signing! 🖤🦩😎
