For more than 60 years, The Doctor has traveled across treacherous time and through the coldness of space in their iconic boxy blue traveling machine, the TARDIS. With numerous companions, a variety of otherworldly threats, and a handy-dandy sonic screwdriver, adventures have never been in short supply.
With brand-new episodes of "Doctor Who" blasting onto Disney+, ABC and Disney Branded Television wanted to excite fans for the new series and make sure they knew that the streaming service was the new home for the adventure. The networks aimed to attract both longtime "Doctor Who" die-hards, as well as bring new viewers to the show, by introducing Ncuti Gatwa as the Fifteenth Doctor and demonstrating how fun and fantastical the Doctor's adventures can be.
ABC and DBT created a hilarious, exciting trailer to introduce new viewers to Ncuti Gatwa's Fifteenth Doctor and Millie Gibson's Ruby Sunday. The full-length trailer crams in oodles of aliens and tons of fun, and introduces viewers to the basics of The Doctor and their tale.
ABC and Disney positioned Doctor Who's presence on Disney+ as a tremendous event for the long-running worldwide science fiction phenomenon. The trailer met the high expectations of the series' tremendous fanbase by utilizing all of the most well-loved, mercurial elements of the character and setting to present "Doctor Who" in a fun and adventurous way that would fascinate viewers of all ages, new fans, and diehards.
To best encapsulate the infinite, wide world of Doctor Who and to pump up the audience for the brand new season, the team designed the trailer to highlight the wonder, impossibilities, historical time-travel, and other-worldly horror elements of the show, all while underscoring the fun, highly energetic nature of Ncuti Gatwa's Doctor. Bright colors, iconic imagery, and sound effects, all wrapped up with masterclass editing and audio multiple upon each other for unmatched results.
The trailer helped make the arrival of the new Doctor a huge event, with "Doctor Who" drawing more than 3.5 million viewers per episode worldwide across Disney+ and BBC’s iPlayer platform.
