THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Contest or Promotion, Consumer Electronics, Vine
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Influencer & Celebrity Campaign, Contest or Promotion, Consumer Brand, Vine
finalist
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Earned Media
JBL Authentics Launch at JBL Fest
Some images retain cultural currency, even after 44 yrs. ‘Blown Away Guy’, one of the most iconic m…
Micro-Influencer Strategy, Paid & Amplification
finalist
JBL Campus: A Year Heard Through College Voices
The most powerful influence doesn’t feel like advertising — it feels like shared recognition. JBL s…
Contest or Promotion, Retail & E-Commerce, Technology, Location-Based Experience, Multi-Platform Campaign, YouTube
finalist
audience honor
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
Event & Experiential
finalist
JBL Fest - Dare To Vegas
JBL Fest created culture-making moments that brought its Dare To brand position to life. After a 2 …
Organic Promotion
JBL LIVE at Miami Music Week
JBL has been synonymous with award winning sound for more than 70 years. As a premium brand, JBL co…
Local Campaign
JBL Partybox Lights Up The Night with NYC Takeover
JBL is the #1 portables and party speaker brand and they needed to launch their new line of PartyBo…
Earned Media
finalist
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
Multi-Platform Partnership, Organic Promotion
finalist
JBL x Benson Boone -- Undeniably Original
Magic happens when undeniable originals align. Benson Boone’s meteoric rise has followed no traditi…
Branded Content
JBL X Sounds Of The City
JBL is an innovative technology brand dedicated to enriching experiences with epic sound.  JBL has …
Consumer Brand, Copywriting, GEO (Generative Engine Optimization), SEO & SEM, Storytelling
finalist
JBL: Showing Up Loud in AI Search
Search is no longer confined to the search bar. It’s everywhere. Large language models. Socia…
Earned Media, Event & Experiential
finalist
JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL arrived at SXSW 2025 with a clear ambition: turn music discovery into shared experience — and u…
Paid & Amplification, Technology
winner
silver honor
JBLiens Ear-n-vasion
The earbud category has long been dominated by the default incumbent and their always (only) white …
Branded Content, Event & Experiential, Facebook Partnership, Live Video, Retail & E-Commerce
finalist
bronze honor
audience honor
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
Branded Series, Online Community, Facebook Video
JCPenney Back to School Scripted Shorts
Back to school shopping is the second biggest shopping season of the year. From 2016 to 2017, back …
Social Good Campaign
JCPenney Hispanic Heritage Month Empowerment Luncheon with Eva Longoria and Friends
Hispanic Heritage Month is a time to recognize the contributions of Latinos inside and outside o…
Innovative Media Buying Strategy
finalist
audience honor
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
Community Management, Real Time Response, Single Post or Activation
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Instagram, Home & Decor
finalist
JCPenney's A+ Instagram Guide for Back-to-School
JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…
TikTok Presence
Jeans and Gen Z: The Perfect Pair
Levi's faced a unique problem heading into the 2020's. They were a legacy brand that everyone knew,…
Auto
finalist
Jeep Cherokee "Billy Goes To The River"
The mid-size SUV segment dominates the U.S. market because it hits the sweet spot for families: saf…
Facebook Brand Presence
Jeep Facebook Presence
We’ve always known Jeep fans to be passionate about their vehicles, but we’ve been able to see this…
Auto, Humor
finalist
Jeep Grand Wagoneer "Family SUV"
Parents perceived Jeep as rugged and adventurous, not roomy or refined. Despite the Grand Wagoneer’…
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