THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Winner

Branded Content
winner
MDNA Skin
We architected a digital content campaign for Madonna, the biggest name in pop music, who brough…

Finalists

Branded Content
finalist
Coach Dad: Father’s Day Surprise
Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in…
Branded Content
finalist
Eat The Ice Cream
Lord Danger was asked by Halo Top Creamery to "make something weird for the internet " the goal was…
Branded Content
finalist
audience honor
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more…
Branded Content
finalist
This is Summer
Hollister Co., the global retail brand celebrating the spirit of endless summer, partnered with Awe…
Branded Content
finalist
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of …

Nominees

Branded Content
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Branded Content
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Branded Content
#BigMacForThat - Bringing The Swagger Back with Sam Tsui
The Big Mac is a McDonald's classic and one of the restaurant's signature products. In early 2017,…
Branded Content
@TheCheckdown presented by Samsung
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
Branded Content
Best Fiends Animated Shorts
Seriously, the creators of the hit mobile games Best Fiends and Best Fiends Forever, is building an…
Branded Content
Briggs & Stratton and Resolution Media Enhance Website Performance with Strategic Quick Answers Cont
One of the greatest strengths Briggs & Stratton provides on its site is the content of its How-To …
Branded Content
Citi JoyTM+ BuzzFeed Ball Pit Proposal
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel.…
Branded Content
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
Branded Content
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the cons…
Branded Content
Get To Know James Arthur
A marketing partnership between MTV and Extra Gum was created to help build and expand Extra Gum's …
Branded Content
Grooming Solutions For Men: A Test Drive
To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to expla…
Branded Content
Hertz 2017 Content Marketing Program
Objective: Leverage branded content to position Hertz as the conduit through which travelers can re…
Branded Content
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
Branded Content
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This ide…
Branded Content
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enoug…
Branded Content
Karma Solar Eclipse One Day Commercial
Karma wanted to match the extraordinary nature of the 2017 solar eclipse with a piece of contnet th…
Branded Content
Meet an Owner: Daniel Tosh
Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with thi…
Branded Content
Mr. Robot: Daily Five/Nine
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, inspiring immediate …
Branded Content
OREO Chocolate: Arriving in Style
The chocolate category is dominated by household names like Snickers and Hershey's: any new player …
Branded Content
One Night Only & GEICO: A Night of Surprises
Joining in one of Spike's biggest nights of the year, One Night Only: Alec Baldwin, GEICO wanted to…
Branded Content
Onion Labs for BMO Harris Bank
As recent studies continue to inform, total mobile usage keeps growing while traditional browser us…
Branded Content
Orlando Magic Tip-Off Campaign
The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demograph…
Branded Content
PwC Purpose + Profit Video Series
The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series high…
Branded Content
Rebecca Taylor Shorts
Rebecca Taylor approached IDOL to produce a video series telling the story behind the brand, and ut…
Branded Content
SYFY25: Origin Stories
2017 marked an important milestone in the continued evolution of SYFY. We repositioned ourselves as…
Branded Content
Southpaw Regional Wrestling
Sports-entertainment wasn't always a billion-dollar global industry. Back in the 1980s, ragtag band…
Branded Content
Spider-Man, Driver's Test
Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's la…
Branded Content
Taco Bell and MTV Celebrate Best New Artist with DNCE
MTV'S Video Music Awards are consistently one of the biggest nights of pop-culture and music with …
Branded Content
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunat…
Branded Content
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with …
Branded Content
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutrit…
Branded Content
Toys"R"Us Toy Box Season 2 Influencer Campaign
Toys"R"Us is a dedicated champion of free play, advocating for kids to have the freedom and time f…
Branded Content
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Branded Content
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…