THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

Winner

Chatbots
winner
Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch
Mountain Dew is the unofficial fuel of gamers everywhere. To solidify Mountain Dew's positioning in…

Finalists

Chatbots
finalist
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Chatbots
finalist
SNICKERS Hungry Roadtrip Chatbot
SNICKERS launched 'Hunger Bars' in 2015, putting the "You're Not You When You're Hungry" campaign i…
Chatbots
finalist
audience honor
Shameless Messenger Bot
With impressive season-over-season viewership growth and an influx of new followers, the excitement…
Chatbots
finalist
VMA Best New Artist Voting Chatbot
Let's be honest, talking to a robot can be kind of weird. At MTV, we saw this as an opportunity to …
Chatbots
finalist
Western Union Facebook Bot Launch
The overall objective of the Western Union Facebook BOT campaign was to drive awareness and usage o…

Nominees

Chatbots
American Assassin
As well as being a major operator of cinema exhibition circuits and movie producers, Roadshow distr…
Chatbots
BotBot, the bot that builds bots
Chatbots allow companies to improve customer service and increase sales. But, however simple they a…
Chatbots
Daddy’s Home 2 Dad Jokebot
Who doesn't love a great dad joke? The DADDY'S HOME dads are back, and they're ready to show off th…
Chatbots
Greatist's Facebook Messenger Bot
Greatist is a leading health and wellness brand, encouraging millions of millennials to live with a…
Chatbots
How To Make the Internet Embrace a Super-Stalker Through a Chatbot
As part of a larger campaign focused on reach, tune-in, and fan growth for AT&T/DirecTV's The Audie…
Chatbots
Malibu, the Summer DNA
Ahh, Summer holidays!For Young Fun Starters, basically higher education students, this means enjoyi…
Chatbots
NBC News BETTER Sleep SMS Bot
A good night's sleep is crucial to good health and a lot of common sleep issues can be tackled by b…
Chatbots
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a …
Chatbots
Visit Utah - More Mountain Time
To educate and inspire winter enthusiasts to travel and explore the natural beauty that Utah has to…