THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
Sprint Trainer Rewards
When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 1…

Finalists

Consumer Brand
finalist
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Consumer Brand
finalist
audience honor
Above The Noise
One of the biggest sporting events in recent history was a boxing spectacle featuring arguably the …
Consumer Brand
finalist
Away
Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a s…
Consumer Brand
finalist
Char-Broil 2017 Social Campaign
In 2017, Char-Broil partnered with Fullscreen to create a year-long social media strategy to suppor…
Consumer Brand
finalist
The Dove Men+Care Elements Treehouse
Since the brand launched in 2010, Dove Men+Care has been a frontrunner in the men's grooming indust…
Consumer Brand
finalist
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…

Nominees

Consumer Brand
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wante…
Consumer Brand
Influencers #CappTheNight with Hills Bros. Cappuccino
The high-level objective of this Hills Bros. Cappuccino #CappTheNight marketing campaign was to inc…
Consumer Brand
Live from the Cricket Lounge
Music is more than beats and lyrics - it's inspiration! "Live from the Cricket Lounge" is a social …
Consumer Brand
Nutella® Originals Presents: Spread the Happy Series, Season 1
In partnership with Ferrero's Nutella, BP Studios created an episodic, multi-season digital series …
Consumer Brand
Stand With Ribs
Kingsford enjoys a solid base of loyal users, especially for its cornerstone product – Original Blu…
Consumer Brand
What It Means to Love