THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to b…

Finalists

Video
finalist
gold honor
Best Use of Video in 2017: Human Rights Campaign
The Human Rights Campaign, the nation's largest LGBTQ civil rights organizations, strives to incorp…
Video
finalist
audience honor
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Video
finalist
American Horror Story: Cult Videos
American Horror Story's seventh season,"Cult", provided the perfect backdrop for FX's online market…
Video
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Video
finalist
Philadelphia Eagles
To inspire and serve the greatest football city in America.

Nominees

Video
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Video
"The Bjorn Identity"
As a highly-involved father of three, I have been familiar with, and a fan of the Baby Bjorn for n…
Video
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Franci…
Video
ASICS® GEL - Nimbus®20
In 1999, ASICS® launched a high-cushioned shoe named GEL-Nimbus®. It quickly gained a cult followin…
Video
Best Use of Video
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use vi…
Video
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
Video
Dreams Resorts & Spas Turns Planning Stress into Vacation Bliss
The "what-ifs" of travel planning cause such overwhelming stress that people are letting their vaca…
Video
Empowering Young Women
I was very inspired watching the Wonder Woman movie. Gal Gadot's character instills passion and con…
Video
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this …
Video
NASCAR Dale Earnhardt Jr. and Sr. Tribute Video
NASCAR Social Media, NASCAR Productions and NASCAR Entertainment Marketing set out to create a piec…
Video
Snowfall Videos
When the game is rigged, rewrite the rules. To launch the first season of FX's period drama Snowfa…
Video
The Penske Games
* To create a video series that shows our drivers' personalities* Provide partners a solid but subt…
Video
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Wee…