THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.

Winner

Instagram Story
winner
audience honor
Tap of War
We had the task of breaking into a new media for the brand: Instagram Stories. Sounds like a norma…

Finalists

Instagram Story
finalist
gold honor
NowThis Instagram Story: Vegas Victims Tribute
On October 1, 2017, the most horrific and deadly domestic mass shooting took place in Las Vegas, Ne…
Instagram Story
finalist
silver honor
“Walkers in LA” – AMC The Walking Dead Season 8 Premiere
We needed to create anticipation and excitement for the premiere for Season 8 of AMC's The Walking …
Instagram Story
finalist
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" camp…
Instagram Story
finalist
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most o…
Instagram Story
finalist
The Citi JOYTM Ball Pit: BuzzFeed Live Instagram Stories
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel.…

Nominees

Instagram Story
Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, peop…
Instagram Story
Bloomberg's Instagram Stories
Instagram Stories offer an opportunity for Bloomberg to showcase the best of its financial, technol…
Instagram Story
Chicago Bulls/BMO Harris Bank - Alone at Home
BMO Harris Bank and the Chicago Bulls have a longstanding partnership and have worked together on a…
Instagram Story
Lemoncello Gamified Teaser
Based on the bestselling book, Nickelodeon's newest movie, Escape From Mr. Lemoncello's Library in…
Instagram Story
Marriott Rewards: NFL Gamified Instagram Stories
Marriott Rewards and the National Football League (NFL) enjoy a year-long partnership designed to e…
Instagram Story
Surface Pro Solar System Instagram Story
The buzz around the solar eclipse continued to build in the weeks leading up to August 21st, 2017. …
Instagram Story
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at…
Instagram Story
The Germany Travel Show
The German National Tourist Board is faced with the challenge of coming up with new ways of present…
Instagram Story
The Good Place
Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Mic…
Instagram Story
WWE: Finn Bálor's Dangerous Arsenal
As the first-ever Universal Champion and a clear-cut fan favorite, Finn Bálor has quickly become on…
Instagram Story
Will & Grace
The world of Will & Grace offers more than a queer quip and a stiff drink on Thursday night. We wan…
Instagram Story
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Wee…
Instagram Story
adidas Originals Chapter 3 Brand Film Instagram Story
We were tasked by adidas Originals to create a socially-native piece of content to accompany the F/…
Instagram Story
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive versi…
Instagram Story
adidas Originals Superstar Instagram Story
We were tasked by adidas Originals to introduce the next generation of influencers for the Supersta…