THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 11th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustic…

Finalists

Call to Action
finalist
gold honor
#TUNNELNOTTONNEL
The Holland Tunnel connects The Big Apple to the rest of the world, serving nearly 14 million drive…
Call to Action
finalist
gold honor
AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more informatio…
Call to Action
finalist
gold honor
audience honor
Smirnoff Equalizer
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a …
Call to Action
finalist
#TheFutureIsVoting
As a society, we celebrate firsts - kiss, love, car.But, voting isn't one of them. If it was, then …
Call to Action
finalist
Impractical Jokers: Official Scoopski Potato Scooper Job Posting
The pantheon of TV comedy is filled nearly to the brim with hilarious catchphrases that live on in …

Nominees

Call to Action
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Call to Action
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Call to Action
Close Before You Doze: Spreading the Word that Stops the Spread of Fire
Allison+Partners was brought on board by the UL Firefighter Safety Research Institute (FSRI) for th…
Call to Action
Girls Do Poop
It's society's dupe that girls don't poop. After all, it's only natural...Five years ago Poo~Pourri…
Call to Action
Google Brand / Hiring & Employment
VIEW CASE STUDYTo open Google up to a brand-new array of qualified candidates who'd be ready to tak…
Call to Action
Hyatt Place and Hyatt House: You’ve Come Too Far to Settle Now 2018
Modern business travelers often seek their personal and professional growth opportunities while far…
Call to Action
Team Rubicon: Join Us
When disaster strikes, Team Rubicon strikes back.Here at Team Rubicon(TR), our goal is to recruit, …