THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 11th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
audience honor
End Family Fire
8 kids are injured or killed each day by "family fire," a shooting involving an improperly store…

Finalists

Organic Promotion
finalist
13 Reasons Why - Finstagrams
Coming off one of the most engaging season 1 campaigns in the history of streaming, we were posed w…
Organic Promotion
finalist
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Organic Promotion
finalist
Impractical Jokers Staten Island Museum
The Impractical Jokers are the kings of the truTV castle, a monster hit, our longest running series…
Organic Promotion
finalist
Venom's Twitter Moments
Sony Pictures partnered with social agency Fullscreen to build trust between the Venom movie and th…

Nominees

Organic Promotion
#justiceprevailed
Our client, Dr. Steven Anagnost, finally received justice after being wrongly accused by the Oklaho…
Organic Promotion
AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more informatio…
Organic Promotion
Chipotle Superfan Stickers
Chipotle's primary goal on social is to drive advocacy and connect to culture. Our challenge was to…
Organic Promotion
Gringophobia
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Organic Promotion
Impractical Jokers Block Party
This summer, truTV and the Impractical Jokers helped super fans level up for Comic Con. This year's…
Organic Promotion
Prime Student #DoU
Fuse was tasked with creating a back to school campaign on Instagram for Amazon Prime Student, whic…
Organic Promotion
Virtual Album Release Party with Ariana
As Ariana Grande and her teams at SB Projects & Republic Records strategized for the midnight rele…
Organic Promotion
Willdabeast
The JBL Boombox already had significant buzz. Why? Because the JBL Boombox brings the noise louder …