THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo …

Finalists

Augmented Reality
finalist
gold honor
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
Augmented Reality
finalist
audience honor
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the worl…
Augmented Reality
finalist
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to c…
Augmented Reality
finalist
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Di…
Augmented Reality
finalist
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans s…

Nominees

Augmented Reality
Clearly's Virtual Try On Campaign
Being the world's leading online store for glasses and contact lenses, Clearly has been facing a ma…
Augmented Reality
Fenty Beauty Mattemoiselle Lipstick Try-On AR Experience
As augmented reality becomes increasingly integrated into social platforms, we at Fenty Beauty want…
Augmented Reality
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Augmented Reality
JUMANJI: THE NEXT LEVEL Voice-activated AR Experience
The gang is back together in Jumanji: The Next Level, but the game has changed. There's a new world…
Augmented Reality
OLYMPIC SUNGLASSES
As the International Olympic Committee’s global media platform, the Olympic Channel strives to be a…
Augmented Reality
Pink Floyd - The Later Years WebAR Experience
Our objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing…
Augmented Reality
This is an Ad - WITHIN for GREATS
WITHIN, the world’s first Performance Branding company, was tasked by GREATS, the direct-to-consume…