THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing the…

Finalists

Call to Action
finalist
gold honor
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989, one of the …
Call to Action
finalist
silver honor
Back to School Essentials
Our mission was critical and timely: roll-out a strategically timed social campaign to jolt a count…
Call to Action
finalist
bronze honor
audience honor
Nad & Tad
Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t awar…
Call to Action
finalist
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
Call to Action
finalist
Giant Poo
Over a decade ago, Suzy Batiz founded Poo~Pourri and has worked to destigmatize the shame in someth…
Call to Action
finalist
Stop the execution of Rodney Reed
In July 2019, Innocence Project client Rodney Reed, who had been on death row since 1998 for a murd…
Call to Action
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …

Nominees

Call to Action
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
Call to Action
#PauseToRemember
On Remembrance Day 2019, the Royal Canadian Legion, a respected organization that supports military…
Call to Action
#SponCon Vows
In August 2019, Hotels.com and Hulu partnered on a hilarious brand integration within “Four Wedding…
Call to Action
Bullfit Detectors
Today, our social feeds make it look like the world is full of ‘perfect’ people. From the many fitn…
Call to Action
DQ Happy Hypothesis
DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. …
Call to Action
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Call to Action
Hulu's Wu-Tang Name Generator
Wu-Tang Clan ain’t nothing to f*ck with. Going into Season 1 of the Hulu original series, Wu-Tang: …
Call to Action
Logitech's National #WFANYWHEREWEEK2019
Leverage social media, PR and partner outreach to position Logitech brands as leaders in the evolut…
Call to Action
Natural Light Summer Intern
The job market for young adults these days is notoriously difficult - the unemployment rate for rec…
Call to Action
RENT SING-A-LONG FAN MUSIC VIDEO
To celebrate the return of one of the most beloved musicals of all time, FOX turned to fans to crea…
Call to Action
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States…
Call to Action
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and othe…
Call to Action
Zippo: Fight Fire With Fire
Fire is our oldest tool; one we’ve wielded for millennia to achieve incredible feats. Its power is …