THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
Tele2 Gigabeats
Tele2 is the fastest growing operator in the world, but in Russia its positions are not so strong. …

Finalists

Creative use of Technology
finalist
gold honor
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 2…
Creative use of Technology
finalist
COR COVID Communication Center Gives a Real-Time Finger on the Pulse of COVID-19 Conversations
When the US officially declared COVID-19 a pandemic on March 11, the amount of media coverage was o…
Creative use of Technology
finalist
Chefbot
Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they alre…
Creative use of Technology
finalist
MoonPie MoonMate
Social distancing is tough. Being lonely and isolated from friends and family — while important — j…
Creative use of Technology
finalist
audience honor
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Creative use of Technology
finalist
Verizon 360 Live: The Macy’s Thanksgiving Day Parade REIMAGINED
Capture the hearts and minds of people during the holidays in a fresh, engaging way while enabling …

Nominees

Creative use of Technology
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, wi…
Creative use of Technology
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Creative use of Technology
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic…
Creative use of Technology
MTV's Jersey Shore Family Vacation - Valentine's Day E-Card Site
The Jersey Shore Valentines Day E-Card website was built to boost engagement leading into a new sea…
Creative use of Technology
Text for Humanity
Sinch is a Swedish cloud communications platform handling texting and voice calling for clients suc…
Creative use of Technology
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…
Creative use of Technology
Unilink
To use creativity with technology, in order to even the odds in a box office battle
Creative use of Technology
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…
Creative use of Technology
Where the Money Is
BioCatch is a digital identity company that serves a highly sophisticated set of buyers within majo…
Creative use of Technology
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five…
Creative use of Technology
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…