THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 14th Annual Shorty Awards Instructional Video

This award honors the most creative use of an instructional video by a brand, agency or organization in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Instructional Video
winner
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…

Finalists

Instructional Video
finalist
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
Instructional Video
finalist
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
Instructional Video
finalist
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Instructional Video
finalist
KiwiCo Exploration Station
It’s never too early to start exploring the world! With KiwiCo’s Exploration Station series, kids a…
Instructional Video
finalist
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…
Instructional Video
finalist
audience honor
The Economic Spokesman - with AJ+ Arabi
Ever wonder how the economy works? Why do certain stocks look untouchable one moment, and before yo…
Instructional Video
finalist
The Quest for the Perfect Bracket
The Quest for the Perfect Bracket branded video series was developed to pair with years of original…
Instructional Video
finalist
YouTube TV Tips & Tricks
The YouTube TV Tips & Tricks series aims to inform and delight existing users on how to maximize th…

Nominees

Instructional Video
Mira Quién Baila Univision All-Star Dance Tutorials
With the return of Univision's top-rated dance competition Mira Quién Baila, the 2021 premiere was …
Instructional Video
What's Cooking? Boogie
Our objective was to use creative content to strengthen and further position the Focus Features bra…
Instructional Video
“Pour It. Cap it. Bin it.”
In November 2021, California Milk Advisory Board (CMAB) partnered with Ketchum Studios to create di…