THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards Call to Action

This award honors the most effective and creative use of a call to action in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Call to Action
winner
SweeTARTS Film Fest on TikTok
We’re watching the explosion of shortform video, where now that everyone has a high-end camera in t…

Finalists

Call to Action
finalist
gold honor
RuPaul's Drag Race "Everybody Say Gay" PSA
With the immense reach and social impact RuPaul’s Drag Race has worldwide, the team finds certain m…
Call to Action
finalist
silver honor
audience honor
Can't Quite Pride
Established LGBTQ+ labels are facing the threat of extinction in the wake of the “Don’t say Gay” bi…
Call to Action
finalist
bronze honor
Dove + JOY: THE CROWN Act Movement
The CROWN Act was created by Dove and the CROWN Coalition, in partnership with then State Senator H…
Call to Action
finalist
#SolvingIt
The #SolvingIt animated video series gives us a peek into the origin stories of  today’s most inspi…
Call to Action
finalist
Evil Social Campaign
Paramount+'s critically acclaimed supernatural drama "Evil" follows the harrowing adventures of a s…
Call to Action
finalist
Jose Cuervo- Marg Shakeup
For decades, Jose Cuervo Authentic Margaritas has been the #1 prepared cocktail brand in the U.S. B…
Call to Action
finalist
SEINFELD Festivus Petition
Since the airing of the Seinfeld episode ”The Strike” on December 18th, 1997, Festivus has earned i…
Call to Action
finalist
The Race to Equality
Michelob ULTRA's brand positioning is centered around active enjoyment. The brand's tagline is "It'…
Call to Action
finalist
Verizon: Shop the Classics
The holidays are the most magical time of the year. Sadly, finding gifts for everyone on your list …

Nominees

Call to Action
Global Movie Day | 3rd Annual (2022)
The third annual Global Movie Day was held on Saturday, February 12, 2022. This year's holiday focu…
Call to Action
Show Your Safety
Brady's #showyoursafety campaign is an initiative designed to raise awareness about the importance …