THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards Instagram Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
Toby the Vegetarian Vampire
Task: Help Heinz generate buzz and engagement for year three of Heinz Tomato Blood - an LTO bottle …

Finalists

Instagram Partnership
finalist
gold honor
GetYourGuide's Unforgettable Leslie Jordan Experience
GetYourGuide is an online travel booking platform that specialises in unlocking unforgettable exper…
Instagram Partnership
finalist
audience honor
Hard Rock Cafe - Messi Burger - Champions Edition
  The campaign aims to: Increase brand awareness and promote the unique, limited edition M…
Instagram Partnership
finalist
Teva: Soleful Readings
Teva advocates for all who adventure, and the brand stands for stepping out as your authentic self …
Instagram Partnership
finalist
The Ritz-Carlton — Artist Partnership with Louis-Nicolas Darbon
In 2022, The Ritz-Carlton embarked on a new chapter of its influencer program, selecting for the fi…
Instagram Partnership
finalist
Virtual Training Diary
In this series, Under Armour wanted to shine a light on the intensity of marathon training by partn…

Nominees

Instagram Partnership
94th Oscars x Meta Short Form Reels Content Partnership
The Academy of Motion Picture Arts and Sciences and Meta, the parent company of Instagram and Faceb…
Instagram Partnership
Biossance Besties Reese x JVN Take The Holidays
For Holiday 2022, Biossance wanted to leverage our brightest ambassadors to spread holiday joy via …
Instagram Partnership
Etsy x Nicole Richie
Create an effective, quick-turn, social-first holiday campaign that connects best of Etsy's marketp…
Instagram Partnership
Halloween Gifting Campaign from Orkin Pest Control
The goal is to generate and increase brand awareness, measured by Opportunity-To-See (OTS), for Ork…
Instagram Partnership
Hulu IDs - Andrea Love Partnership
Instagram Partnership
IPSY Influencer and Celebrity Partnerships
In 2021, IPSY introduced Glam Bag X to level up beauty-obsessed members’ beauty routines and indulg…
Instagram Partnership
Make Your Mark on Instagram…and Beyond
We launched the all-new Genesis G90 on social in a way few automotive brands would dare: by archivi…
Instagram Partnership
Neckface x eBay
eBay has long been the home to authentic sneaker sellers, whose listings range from retro hits to t…
Instagram Partnership
Sperry and PFLAG National’s LGBTQ+ Campaign on TikTok & Instagram
Sperry reached out to Mavrck to launch their influencer marketing campaign with PFLAG National. Spe…
Instagram Partnership
The Final Touch
As the original sneaker resale marketplace, eBay has long been the go-to destination for shoppers t…