THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Winner

Community Management
winner
#TakeItDown
The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…

Finalists

Community Management
finalist
gold honor
Red White & Royal Blue Social Campaign
With the original novel having a strong following on BookTok, Red, White, & Royal Blue's social cam…
Community Management
finalist
silver honor
Delta Air Lines Reply Connects a Kid to His Broadway Dreams
At Delta Air Lines, community management means not just connecting within our community but also fi…
Community Management
finalist
bronze honor
Muted Words - Community Management
Riot Games approached Ayzenberg with a challenge: how can we help engage League of Legends’ very sp…
Community Management
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
Compact Disc to Digital Streaming: The Universal Islands of Adventure Soundtrack
Music plays a crucial role in theme park experiences, acting as an invisible thread that weaves thr…
Community Management
finalist
Diageo Bar Academy — World Bartender Day
Diageo Bar Academy gave bar professionals the opportunity to connect with, recognise, and learn fro…
Community Management
finalist
Gems of Panem - Hunger Games: The Ballad of Songbirds and Snakes
At its zenith, the fan community around the original Hunger Games Movies was one of the most active…
Community Management
finalist
June's Journey throws 'A Party to Die For'
To celebrate the monumental success of our game, June’s Journey, we wanted to give back to our comm…
Community Management
finalist
Marriott Bonvoy’s Community Management Evolution
Marriott Bonvoy’s goal on social media in 2023 was to grow awareness and understanding of both the …
Community Management
finalist
Maruchan: Engaging and Activating a Superfan Community
Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…
Community Management
finalist
Netflix's Love Is Blind Social Media
In 2023, Netflix partnered with Saylor to drive excitement and anticipation for season 5 of its uns…
Community Management
finalist
audience honor
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
Community Management
finalist
Overwatch Mauga Twitter Takeover
After Mauga, Overwatch’s newest Hero, was announced at BlizzCon 2023, we rode the wave of hype to m…
Community Management
finalist
Power Universe Evergreen Social Campaign
The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…
Community Management
finalist
Sonic Social Takeover 2023
The driving idea behind the Sonic Social Takeover in 2023 was to create an immersive and unpreceden…
Community Management
finalist
Spider-Man: Across The Spider-Verse - Global Spider-Society SMS Program
With a story as beloved as Miles Morales and the Spider-Verse, it was important to give fans the op…
Community Management
finalist
The North Face Turns Viral Customer Video Into Community Management Win
The North Face stands by our products, so when Jenn Jenson’s TikTok went viral and she unexpectedly…
Community Management
finalist
WRANGLER x THE SOCIAL ELEMENT
Wrangler is a true American heritage brand with a rich history of appealing to the western wear cul…
Community Management
finalist
Yellowjackets - Community Management
The smash-hit YELLOWJACKETS quickly became SHOWTIME’s® buzziest series. But with its episodic relea…

Nominees

Community Management
Big Bets Community Toolkit and Fellowship
The Rockefeller Foundation has long hosted and supported leaders, scholars, scientists, artists, an…