THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Filter/Lens

This award honors a filter or lens that creatively established a social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees here.

Winner

Filter/Lens
winner
2023 MTV VMAs: Best New Artist Voting Lens
Every year the VMAs strive to find new ways to connect with music lovers across the globe.  In 202…

Finalists

Filter/Lens
finalist
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Filter/Lens
finalist
Guess My Gargle for Robinsons
Robinsons, the fruit drink, had recently rebranded to be all about sparking joy and amusement throu…
Filter/Lens
finalist
Pet Sematary - Zombie-fy Your Pet AR Filter
Ahead of the October release of the original film Pet Sematary: Bloodlines, Paramount+ took to soci…
Filter/Lens
finalist
audience honor
Psnap AR Lens
VTAMA ® (tapinarof) cream, 1%, is a topical steroid-free prescription treatment approved by the FDA…
Filter/Lens
finalist
Teenage Mutant Ninja Turtles: Mutant Mayhem
The iconic Teenage Mutant Ninja Turtles emerged from the underground comics scene in the 1980s to b…

Nominees

Filter/Lens
Alicia Keys x Snapchat 360 Lens Experience
To create an intimate tour experience for Alicia Keys' fans for her Keys To The Summer Tour in 2023…
Filter/Lens
Bachelor in Paradise AR Lens
“Bachelor in Paradise” is the popular sexy spinoff of ABC’s “The Bachelor” and “The Bachelorette.” …
Filter/Lens
H-E-B Our Texas Our Future
Walk outside on a clear Texas night, and you'll see the blanket of stars covering the people and an…
Filter/Lens
Invisible Flags
Fifty cities across the United States have banned pride flags, making the community invisible. INNO…
Filter/Lens
RuPaul’s Drag Race Season 15 Bracket Filter
Each season, fans are highly engaged with the competition and love to speculate on who they think w…
Filter/Lens
Virtual Gallery
Stephen Vineburg, an artist known for digital art, NFTs, and augmented reality fashion, thought abo…
Filter/Lens
Wolf Pack Keeping it Alive AR Filter
To encourage fans to stream Wolf Pack on Paramount+, we created an interactive experience that open…
Filter/Lens
WordArt You
Since 2006, free-to-use productivity software like Google Workspace had gained popularity over Micr…