THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 16th Annual Shorty Awards Fitness, Health, & Wellness

This award honors the most effective and creative use of social media and digital by brands that specialize in fitness, personal wellness and healthy lifestyles.

See previous winners and honorees here.

Winner

Fitness, Health, & Wellness
winner
On This Repisode of High School Summer Pass
93% of teens say they want to stay active over summer break. Yet, many of them don’t know where to …

Finalists

Fitness, Health, & Wellness
finalist
Best of ClassPass Awards 2022
Fitness studios, gyms, salons and spas have had no choice but to keep up with a constantly changing…
Fitness, Health, & Wellness
finalist
Calm Presents 1-844-4-CALM-SLEEP
While trends come and go, the conversation around sleep (or the lack thereof) and its link to daily…
Fitness, Health, & Wellness
finalist
Mis[s]diagnosed
Cardiovascular diseases are the cause for 1 in every 3 deaths in women globally. This is largely du…
Fitness, Health, & Wellness
finalist
NYE 2023: Low E
THE SITUATION: New Year's sparks a desire to start a new fitness routine. This leads to over-ser…
Fitness, Health, & Wellness
finalist
audience honor
Special Olympics: "Yeah, I Am Special"
The word "special" means better, greater, or otherwise different from what is usual. And in sports,…
Fitness, Health, & Wellness
finalist
Unhealthy Connections
The One Love Foundation asked minds + assembly to create a live-action PSA campaign as a follow-up …

Nominees

Fitness, Health, & Wellness
Hydrow x MGM Amazon’s ‘The Boys In The Boat’
Hydrow’s team found inspiration in MGM’s ‘The Boys in the Boat’ — a tale of resilience and teamwork…
Fitness, Health, & Wellness
Saffola 40 under 40- A TOI Initiative
There are many heart-related risks when you are around the age of 30-40, and these risks increase d…
Fitness, Health, & Wellness
Tap Further
Our objective was to deepen social engagement with the new lululemon blissfeel trail running shoe –…
Fitness, Health, & Wellness
Taste your Goals
Already prior to the Taste Your Goals campaign, Goli Nutrition had been a true disruptor in the gum…