THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards TikTok Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Winner

TikTok Partnership
winner
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …

Finalists

TikTok Partnership
finalist
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
TikTok Partnership
finalist
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
TikTok Partnership
finalist
Gushers and Fruit By The Foot: A Modern Social Media Rebrand
Social fans do not care about new logos. So when Fruit By The Foot and Gushers reached out to he…
TikTok Partnership
finalist
audience honor
State Farm Super Bowl 2023: The Big Game Came to US!
With the 2023 Super Bowl hosted at State Farm Stadium in Arizona, State Farm sought to exploit maxi…
TikTok Partnership
finalist
Taco Tuesday Lawfluencers
When we discovered that the phrase “Taco Tuesday” was trademarked, as lovers of all things tacos, w…

Nominees

TikTok Partnership
Beef Baby
Oscar Mayer had just launched their campaign for their new 100% all beef, beef franks. But we neede…
TikTok Partnership
Cooking Up Something Special with Hyundai
Humanize Hyundai and engage consumers through a series of chaptered videos with Tom "Chef Reactions…
TikTok Partnership
Create Your Sunshine
Lilly Pulitzer, the iconic American heritage brand, turned to PMG to help refresh the brand for a n…
TikTok Partnership
Dotdash Meredith x Starbucks “Pumpkin Like It’s 2003”
Starbucks and SPARK (Starbucks’ media agency) wanted to drive buzz and awareness around the 20th bi…
TikTok Partnership
Duet with Chevy
To increase awareness of our EV trucks while remaining authentic to our base, we had to not only me…
TikTok Partnership
ESPN x NBA Finals
As the television landscape continues to evolve, overall linear TV consumption has experienced stee…
TikTok Partnership
Google Chrome Speed Challenge
When it comes to driving preference for Chrome among a sea of browser options, speed matters most. …
TikTok Partnership
Head of Tomato Technology
Given its iconicity, one would think that people simply trust Heinz. Yet, when conducting social li…
TikTok Partnership
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
TikTok Partnership
Knorr x Cardi B Taste Combos
Knorr, maker of delicious bouillons, rice and pasta sides and more, has been a staple in American k…
TikTok Partnership
The Curology Emergency Spot Patch Hotline
Curology is a dermatologist-founded and led skincare provider that's helped millions of people work…
TikTok Partnership
TikTok Communities Connect IRL at Sheraton
The IDEA:  Sheraton is providing people (travelers and locals) with another reason to come on prope…
TikTok Partnership
TikTokers Roam Around the World with Marriott Bonvoy
“Where can we take you?” This was the question that drove Marriott Bonvoy’s 2023 portfolio marketin…
TikTok Partnership
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…
TikTok Partnership
Windows x Zugay
While Microsoft’s Windows was a consumer software pioneer in the 90's and early 2000's, many of tod…
TikTok Partnership
Your Dad Is Going Electric
Though EVs have been around for a while, some people are still hung up by the most basic concerns: …
TikTok Partnership
Yummy K's
Knorr has been a staple in Canadian’s homes for decades. But as eating and cooking habits have chan…
TikTok Partnership
adidas Originals
As a part of adidas’ new global brand platform: “We Gave the World an Original. You Gave Us a Thous…