THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Insights & Trends

This award honors the analysis and understanding of marketing and consumer data as key to the success of a social media or digital campaign.

See previous winners and honorees here.

Winner

Insights & Trends
winner
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…

Finalists

Insights & Trends
finalist
gold honor
Run on Heinz
Insight Through social listening, we discovered a new and unexpectedly niche use of Heinz – long…
Insights & Trends
finalist
25 Years in Search
Google's annual Year in Search reflects on the year’s biggest trends and moments. In 2023, Google S…
Insights & Trends
finalist
audience honor
Napoleon - Conquering the "There's Nothing We Can Do" Trend
A movie about one of history's most famous leaders, created by a world-renowned director and starri…
Insights & Trends
finalist
Tipico: Bet Like You're From Ohio
The doors to online sports betting were about to open in one of the deep states of idiosyncratic fa…
Insights & Trends
finalist
Unisom: The Great Sleep Divide
A good night’s sleep is essential to our overall health and well-being, but there are many factors …
Insights & Trends
finalist
e.l.f. Cosmetics: eyes.lips.face.sticky.
In January 2023, e.l.f. saw an opportunity to kick off the year with a moment so disruptive, they'd…

Nominees

Insights & Trends
AT&T Fiber “Smart Spending Choice” x Apartment Therapy
Consumers rarely switch their internet service providers (ISPs) due to lengthy contracts, cancellat…
Insights & Trends
Aspen Dental & dentsu X: Taking a Bite Out of Open Capacity
Offices in over 150 DMAs scheduling tens of thousands of appointments every, single, day. It’s enou…
Insights & Trends
Buddy the Elf™ Spaghetti by HelloFresh
In 2022, HelloFresh spread cheer like never before with the launch of the limited-edition Buddy the…
Insights & Trends
Confronting Crisis by Catalyzing Change: The Rockefeller Foundation's Impact Report 2020-2022
In June 2023, The Rockefeller Foundation published its first Impact Report since 2015. ​​ The Im…
Insights & Trends
Context Changes Everything
Bloomberg Media, the consumer-facing media organization of Bloomberg L.P., sought to help leaders u…
Insights & Trends
RIZZ Crackers
RITZ Crackers had seen success with millennial fans on social media but hadn’t quite grabbed Gen Z’…
Insights & Trends
Self-Employed
Our main objective for this campaign was to assess the feasibility of creating bespoke TikTok conte…
Insights & Trends
The Art of Host-pitality
The city of Charlotte is one of the country’s fastest-growing cities and has become a leading touri…