THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Launch Campaign

This award honors the most creative and effective product or brand launch campaign on digital/social media. Entry should describe how a brand, product or service was propelled into a marketplace, to the relevant target audience, at the right place and time.

See previous winners and honorees here.

Winner

Launch Campaign
winner
Indie Game Joe
The marketing strategy for "DON'T SCREAM" was conceived alongside the game's development, aiming to…

Finalists

Launch Campaign
finalist
gold honor
Old school favorites, new school standards
Leaning into the nostalgia of the 90’s, we developed and executed a viral influencer program in sup…
Launch Campaign
finalist
silver honor
Blind to Brows
NYX Professional Makeup wanted to bring awareness to their new product launch, Zero to Brow Longwea…
Launch Campaign
finalist
bronze honor
Bulls 2023-24 Schedule Release
‘Schedule release day’ has become a seminal moment in the world of sports social. Not only does it …
Launch Campaign
finalist
Devassa Tropicaê presents Frutassa
Our challenge was to launch a beer with lemon and passion fruit flavor in a country where the young…
Launch Campaign
finalist
Jeni's Splendid Ice Creams x Ted Lasso - Biscuits With The Boss
Jeni’s Splendid Ice Creams is known for its iconic partnerships, having collaborated with icons suc…
Launch Campaign
finalist
Paw Patrol The Mighty Movie - premiere
To help create an event with the launch of Paw Patrol: The Mighty Movie to set the Guinness World R…
Launch Campaign
finalist
Seahawks Throwback
In 2023, the Seahawks had the opportunity to introduce their fans to their highly anticipated Throw…
Launch Campaign
finalist
Teenage Mutant Ninja Turtles Mutant Mayhem - Garrett Wilson cleats - NY JETS
We were asked by Paramount Pictures to bring the digital release of Teenage Mutant Ninja Turtles: M…
Launch Campaign
finalist
audience honor
The Chocolate Bar by Baileys Chocolate
Baileys is an iconic liquor cabinet staple that is known for being a cozy addition to your coffee. …
Launch Campaign
finalist
The Crust The World Craves
For two years we listened to people relentlessly beg for Pretzel Crust pizza, a product that’s as u…
Launch Campaign
finalist
The Unbreakable Instrument
This entry is for jurors' eyes only. See confidential section for written entry and case video. 

Nominees

Launch Campaign
305 Worldwide: Happy CollectionZ for GoGo squeeZ
GoGo squeeZ, the recognizable “green apple sauce pouch” was adopted as a staple in young kids’ lunc…
Launch Campaign
Buddy the Elf™ Spaghetti by HelloFresh
In 2022, HelloFresh spread cheer like never before with the launch of the limited-edition Buddy the…
Launch Campaign
Content Creators Unveil Alo Yoga Fall 2023 Styles
The Alo Yoga influencer campaign was launched to showcase Alo Yoga's Fall 2023 line. Our primary ob…
Launch Campaign
Croctober 2023
You don’t build a brand on fan loyalty by simply listening. If you’re Crocs, you earn that loyalty …
Launch Campaign
Donald Glover x Bose: Sound is Power
To announce the launch of our newest flagship product, Bose QuietComfort Ultra Headphones (QCUH), w…
Launch Campaign
Expedia Group Launches Game-Changing New Rewards Program – One Key™
In July 2023, Expedia Group launched a game-changing new loyalty program called One Key, which unif…
Launch Campaign
Futurama Social Campaign
After a 10-year hiatus, “Futurama” returned to Hulu in July of 2023 for its 11th season. The belove…
Launch Campaign
Godolkin University - Student ID Generator
Serving as a spin-off from the highly successful cult Amazon Prime Video series ‘The Boys’, ‘Gen V’…
Launch Campaign
Halloween Versus Holidays Rap Battle
When the horror ends, the holidays begin - but not everyone is thrilled about that. Are you #TeamHa…
Launch Campaign
Hampton University School of Religion Launch
The announcement of the Hampton University School of Religion through a digital video campaign aime…
Launch Campaign
Hard Rock Cafe X Messi Kids Menu
Our initiative centered on the launch of the Messi Kids Menu at Hard Rock Cafe, leveraging Lionel M…
Launch Campaign
History of the World, Part II Social Campaign
Hulu Original "History of the World, Part II" is an outrageous sketch comedy series that recreates …
Launch Campaign
Intel Core Ultra Canada Launch Moment
On December 14th, when Intel Core Ultra Processors launched globally, our mission was clear: extend…
Launch Campaign
KFC | Double Down
When first released in 2010 the KFC Double Down sandwich caused a lot of buzz because of it being a…
Launch Campaign
Mang Inasal Philippines Project Trifecta
Grilled pork skewers or “Pork BBQ” as Filipinos call it, is accessible everywhere in the country wi…
Launch Campaign
Meow Wolf Grapevine: The Real Unreal
Ah, the mall: apex of material experience, promenade of desires. This past July, when Meow Wolf unv…
Launch Campaign
One Key Campaign
The driving idea behind our work was to strategically launch and promote Expedia Group’s loyalty pr…
Launch Campaign
PAW Patrol In-Store Shopping Experience at Target
Our groundbreaking initiative for PAW Patrol: The Mighty Movie products being sold at Target, redef…
Launch Campaign
RMS Compliance
In early 2023, FloQast released it's "Compliance Module" in beta form for a select handful of FloQa…
Launch Campaign
Rocket Visa Signature Card Reveal Teaser
Our brand promise is to bring certainty to life’s most complex moments. One of the ways Rocket h…
Launch Campaign
RuPaul’s Drag Race Season 15 RuVeal
With each season of Drag Race, there is a whole new group of queens competing for the crown. We eve…
Launch Campaign
Saylor for Disney's Goosebumps
Saylor was brought on by Disney to kick off “Spooky Season” with the launch of a major new title: G…
Launch Campaign
Strawberries & Creamin'
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Launch Campaign
SuperHP Dryer Launch
Setting out to redefine the way professional stylists think about one of their most crucial tools, …
Launch Campaign
The Golden Bachelor Launch Campaign
After more than 20 years of fostering love on “The Bachelor,” “The Bachelorette” and “Bachelor in P…
Launch Campaign
The Luxury Collection – Laila Gohar Barware Collection (Launch)
This year, The Luxury Collection announced its first-ever epicurean Global Explorer — Laila Gohar. …
Launch Campaign
The Ritz-Carlton Community Footprints
For its anniversary of 40 years of giving back to local communities, The Ritz-Carlton wanted to cel…
Launch Campaign
The launch of Marella Voyager (Bon Voyager)
In May 2023 we launched Marella Voyager as part of a strategic vision to continually modernise and …
Launch Campaign
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Launch Campaign
Wahl Pro Series High Visibility Product Launch
Hoffman York (HY) was tasked with developing an integrated campaign aimed at enhancing awareness an…
Launch Campaign
Warner Bros. Discovery’s Max Influencer Launch
Max combined content from HBO Max and Discovery+ into one unified streaming home. With iconic serie…
Launch Campaign
Wolf Pack
The first scene in Wolf Pack opens on a highway on fire -- on social, we wanted to set the Internet…
Launch Campaign
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Launch Campaign
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …