THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…

Finalists

Organic Promotion
finalist
gold honor
Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
Organic Promotion
finalist
silver honor
ACME Fools
THE YEAR WAS 1923  From its enterprising roots in the once-new art of motion pictures, Warner Bros…
Organic Promotion
finalist
audience honor
Good Omens S2 | The Ineffable Social Campaign
“Good Omens” is a streaming series based on the book of the same name, penned by the beloved writin…
Organic Promotion
finalist
Prom Drip Bib
In a time when people were only going to Red Lobster for food-led events like promos or craving a s…
Organic Promotion
finalist
Talladega: The Ballad of Stewart-Haas Racing
When people think of NASCAR, there’s a high chance their first thought is a beloved cult classic mo…
Organic Promotion
finalist
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
Organic Promotion
finalist
The Frasier Advice Line
After 30 years, Frasier returned with a challenging ask. Paramount+ sought not only to commemorate …

Nominees

Organic Promotion
#PeopleStayFree at Red Roof
May is National Pet Month, celebrating our furry friends for all the joy they bring into our lives.…
Organic Promotion
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Organic Promotion
Jeopardy! - "Jeopardy! Presents: The Ultimate Second Chance Love Songs"
Second Chance, Jeopardy!'s event in which producers bring back players who didn't win their game bu…
Organic Promotion
Percy Jackson and the Olympians Cast Watch Party
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Organic Promotion
Scream VI - Ghostface Haunts the MET Gala
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Organic Promotion
TITANÍQUE MAKES A SPLASH ON SOCIAL THROUGH ORGANIC PROMOTION
Our goal was to create a playful, inclusive, and engaging online community through niche social con…
Organic Promotion
Tulsa King: Episodics in Real Life
Are there more fans of Sylvester Stallone than there are of Tulsa, Oklahoma? Possibly. To test the …
Organic Promotion
Ultimate Valentines: Loverwatch
In a space as crowded as gaming on social media, our objective is to cut through the noise. For thi…
Organic Promotion
Unveiling Darkness - Diablo IV Lore Dive Social Activation
The Diablo series of video games has a strong legacy of ceaselessly dark and relentlessly compellin…