THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital.

See previous winners and honorees here.

Winner

Storytelling
winner
Fruit of the Loom Brings the Beloved Fruit People to TikTok
Fruit of the Loom is an iconic brand dating back to 1851 that constantly refreshes and repositions …

Finalists

Storytelling
finalist
gold honor
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Storytelling
finalist
silver honor
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category.   The ob…
Storytelling
finalist
bronze honor
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Storytelling
finalist
"The Road to Beautiful” with Rolling Stone and Marriott Bonvoy
In 2023, Marriott Bonvoy sought to increase their portfolio brand perception by creating engaging c…
Storytelling
finalist
audience honor
# BeAWelcomer | Stories of Welcome
More people around the world have been forcibly displaced from their homelands than at any other po…
Storytelling
finalist
Celebrate 50 Years of Hip-Hop with YouTube | 50 Deep
2023 marked the 50th Anniversary of Hip Hop and we wanted to celebrate that in a way that only YouT…
Storytelling
finalist
Etsy Seller Storytelling
Celebrate Etsy’s seller community by highlighting their unique personal stories and backgrounds …
Storytelling
finalist
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
Storytelling
finalist
Proud of Us Series
Illuminate the stories and voices of the LGBTQ+ community during Pride Month, transcending the typi…
Storytelling
finalist
Searching for Sasha: Ukrainian Grantees on the Frontline
The Rockefeller Foundation storytelling keenly highlights the human impact of our grantees' efforts…
Storytelling
finalist
United Voices by AFAR: Discover Puerto Rico
Create a rich storytelling experience that elevates and amplifies Puerto Rican content creators and…
Storytelling
finalist
Universal Stories
Universal Destinations & Experiences set out to exemplify what it truly feels like to vacation at o…

Nominees

Storytelling
Axle Agency & Farm Bureau Insurance of Tennessee Use Strategic Storytelling to Engage Consumers
Farm Bureau Insurance of Tennessee was looking to attract new and win back former customers with a …
Storytelling
BMW XM Launch
In 2023, BMW introduced the first-ever XM, a vehicle like no other. Through a combination of intoxi…
Storytelling
Club Shay Shay
Club Shay Shay is the podcast founded by icon, Shannon Sharpe, and produced by The Volume. Regarded…
Storytelling
Downhill Dreams
The objective of this film was to inspire the local community where Yamaha Motor Manufacturing Corp…
Storytelling
Dr Info | Arabic Net
Dr Info " Is a series dedicated to debunk health myths, investigating their sources, correcting the…
Storytelling
Florida Couple Runs a Retirement Home for Cats
AARP’s Real People, Real Stories series celebrates ordinary individuals from diverse backgrounds wh…
Storytelling
H-E-B Our Texas Our Future Documentary Series
As Texans’ favorite grocery retailer, H-E-B has served the Lone Star State since 1905: We’re proud …
Storytelling
I am Ritz-Carlton
When the time came to create a new content franchise for social media, The Ritz-Carlton put its foc…
Storytelling
International Women's Day
Create an Instagram post for Photoshop Express, a mobile editing app for Gen Z content creators, th…
Storytelling
JW Garden Singapore x Lily Kwong
In 2022, JW Marriott began a partnership with landscape designer Lily Kwong to hone the concept of …
Storytelling
Lenovo X Intel - Powering Smarter IT Infrastructure Solutions
Lenovo and Intel have innovated for decades, coming together to build smarter IT infrastructure sol…
Storytelling
Lenovo presents Tech@Heart
"Tech@Heart" is a captivating storytelling series that unveils the transformative impact of Lenovo'…
Storytelling
MGM+ 2024 Organic Social Strategy
New year. New brand identity. That’s what GLOW was tasked with as EPIX became MGM+ in January of 20…
Storytelling
No Time to Wait with Kareem Abdul-Jabbar
Atrial Fibrillation (AFib) is the most common type of irregular heartbeat and increases the risk of…
Storytelling
Ruben Toledo's Love Letter to His Wife Isabel | On Creativity
The objective of this particular episode is to honor the enduring legacy of the partnership between…
Storytelling
Sun Life U.S. Employee Volunteer and Charitable Giving Campaign
In today’s world, it’s important to shine a light on positive impact. Sun Life U.S. is committed to…
Storytelling
The Future of Work is Neurodiverse
In an age where brand storytelling transcends mere advertising, Microsoft Unlocked has embarked on …
Storytelling
The Luxury Collection – A Letter From Clara Diez
Today’s luxury travelers want more than just beautiful images and destinations. They want meaningfu…
Storytelling
The Luxury Collection – Content Strategy
The Luxury Collection is an experiential brand with hotels and destinations rich in transformative …
Storytelling
Troy Andersen: Montana Roots
Atlanta Falcons 2022 second-round pick Troy Andersen may be a new-age linebacker but he has an old-…
Storytelling
Your Fans Are with You
Soccer legend Mia Hamm has been a passionate advocate for the bone marrow transplant (BMT) communit…
Storytelling
“Hidden Figures” of Polio History
For over 35 years, polio eradication has been a primary initiative of Rotary International. In that…