THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Sports

This category honors the most effective and creative use of social/digital by sports teams, athletes, leagues, networks and services. Objectives may include (but are not limited to) engaging current fans, growing the fanbase, driving traffic and educating viewers.

See previous winners and honorees here.

Finalists

Sports
finalist
Athlos NYC
Olympians are essentially modern superheroes that live among us. But they often fall out of the pub…
Sports
finalist
Atlanta Falcons Schedule Release: ATL Streets
NFL Schedule Release is the content team's version of the Super Bowl. Each team vies for the headli…
Sports
finalist
Boardroom
Co-founded by Kevin Durant and Rich Kleiman, Boardroom is a premier media brand covering the busine…
Sports
finalist
Bring the Nice
At its core, we wanted to offer a fresh take on the region’s signature 'Minnesota Nice' attitude, s…
Sports
finalist
Buccaneers Inside Look
The Tampa Bay Buccaneers set out to create an evergreen content series to deepen fan engagement bey…
Sports
finalist
Explaining the Games
The Olympic Games inspire more than just athletes; they inspire everyday people to learn about and …
Sports
finalist
Hooky for Hockey
Just because you build it, doesn’t mean they’ll come. Or stay. After three years and no championshi…
Sports
finalist
INDY FROM 500 MILES AWAY
This year, one in five Americans will be fully working from home. And, while every telecom provider…
Sports
finalist
Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX
The main directive at FOX Sports, handed down from top-level executives within the FOX family, is s…
Sports
finalist
Jimmy Butler's Butler
In March 2024, Hulu's complete programming catalog became available for all Disney+ bundle streamin…
Sports
finalist
Let's Play
The challenge was that young athletes who don’t participate in Flag Football, either don’t know abo…
Sports
finalist
Los Angeles Chargers Social Media
In 2024, the Los Angeles Chargers aimed to make a bold statement – entering into a new era of footb…
Sports
finalist
NFL: No Flags, Just Wins
In 2024, the NFL app streamed 2.3 billion minutes of games. That's more than ten times the entire N…
Sports
finalist
Nickelodeon's Super Bowl LVII Campaign
In February 2024, Nickelodeon redefined the Super Bowl experience by bringing the biggest football …
Sports
finalist
Pro League Network x Kai Cenat Mafiathon 2
Pro League Network, which produces made-for-digital consumption and wagering sports, aimed to devel…
Sports
finalist
Raising the bar at ANWA
This campaign was built on a simple but powerful idea: when we empower women—in sports, business, o…
Sports
finalist
SEC Schooner Tour
The University of Oklahoma entered a new era on July 1st, 2024 as the University joined the Southea…
Sports
finalist
Stake in Stardom
A Stake in Stardom, created by America's Best Racing with the help of Branch & Bramble, set out to …

Nominees

Sports
"More Than Just a Game"
More Than Just a Game was created to showcase the power of sports beyond competition and business. …
Sports
2024 New England Patriots Schedule Release | Good Jules Hunting
The NFL began a tradition of releasing schedule release videos in 2018. The idea was to create fun,…
Sports
All American Games 2024
The McDonald’s All American Games are still an important checkpoint for top-tier talent on their wa…
Sports
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Sports
Chicago Blackhawks Military Appreciation Night presented by Richard
The Chicago Blackhawks Military Appreciation Night presented by Richard (a veteran-owned and Chicag…
Sports
Danielle Brandon Energy
This documentary uncovers Danielle Brandon's journey in becoming the 5x CrossFit Games athlete she …
Sports
Hard to Beat - Premiership Rugby x Wilderness Agency
The objective of the campaign was three-fold: Interest newcomers to the league, especially yo…
Sports
Indiana Fever
With the top pick in the 2024 WNBA Draft and unprecedented attention on our franchise, our main obj…
Sports
Inoue vs Nery | Global Event Coverage
On May 6th, 2024, Naoya Inoue stepped into the Tokyo Dome for what was expected to be the crowning …
Sports
Inter Miami CF // Miami Time
With a 72.3% Hispanic population, 57.8% of them immigrants, Miami is one of America’s most diverse …
Sports
Matt Rempe, Office Temp
In April 2024, BODYARMOR Sports Drink established a partnership as the OFFICIAL SPORTS DRINK of the…
Sports
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Sports
Rivalry Reignited
INDUSTRY aimed to position the Leagues Cup as a premier North American soccer event, captivating fa…
Sports
The Pecking Order Podcast with Coach Prime
As the beloved animated spokesbirds of DIRECTV’s commercial campaign, pigeons Bobby and Frank (voic…
Sports
USA Track & Field: Olympic Team Trials Social Media
How did a marketing agency for midsize brands create exclusive, unique and engaging social media co…
Sports
Yahoo Sports
Yahoo Sports, one of the internet’s leading destinations for comprehensive sports news and engaging…
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