THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Brand Partnership

This category honors an outstanding partnership with a brand to achieve measurable results.

See previous winners and honorees here.

Finalists

Brand Partnership
finalist
Custard by Giggs
Oatly Vanilla Custard wasn’t a core focus for the UK market in 2024 — until a single, unexpected In…
Brand Partnership
finalist
Late Checkout: A Ritz-Carlton Story
When an iconic hospitality brand meets a streetwear label with the ideal name, it makes for a perfe…
Brand Partnership
finalist
Paramount+ Brings The National Parks into Our Homes for Earth Day
The National Parks are among America's most cherished treasures, drawing 300MM+ recreational visits…
Brand Partnership
finalist
"Good Morning USA" Coffee Collaboration
American Dad partnered with Green Day and their coffee company Punk Bunny to create a new coffee bl…
Brand Partnership
finalist
Amazon Prime Video's "All Out for Fallout Day"
The objective of “All Out for Fallout” was to generate a groundswell of excitement and recognition …
Brand Partnership
finalist
American Express Gold x LUAR: The Ultimate Foodie Accessory
In July 2024, the American Express® Gold Card updated its benefits, offering more of what diners an…
Brand Partnership
finalist
BOLL & BRANCH x PRABAL GURUNG - THE MET GALA GOWN MADE OF THE WORLD’S MOST LUXURIOUS BEDDING
At the core of Boll & Branch’s industry leading bedding products are its luxurious fabrics, made ou…
Brand Partnership
finalist
Brisk x Genius: Cold Takes Featuring Doja Cat
To authentically build upon Brisk’s cultural impact and legacy, we created a custom content program…
Brand Partnership
finalist
Café Ginori at The St. Regis Florence
Florence — home to endless Italian glamour and artistry, and the launch of the global partnership b…
Brand Partnership
finalist
Chime - Ball on A Budget™
Basketball is more than just a sport; it’s also a fashion show. Enter the “tunnel fit” - an entire …
Brand Partnership
finalist
Chipotle Mexican Grill x Spirit Halloween: Boorito 2024
Chipotle has a history of supercharging their superfans, making them feel seen, heard and celebrate…
Brand Partnership
finalist
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
In celebration of Donald Duck's 90th birthday, Disney partnered with First We Feast to produce the …
Brand Partnership
finalist
Duracell x Duolingo Partnership
In a low interest category, how do we make Duracell more entertaining and exciting to connect with …
Brand Partnership
finalist
FINAL: White Sox Turn On-Field Losses Into Social Media Wins
During the 2024 MLB season, the Chicago White Sox experienced a historically challenging period, re…
Brand Partnership
finalist
Face the Fight
Today, soldiers die by suicide at 4x the rate they do in combat. That means it’s more dangerous for…
Brand Partnership
finalist
Flonase + Shondaland: The Talk of the Ton
When seasonal allergies are in full bloom, the allergy category is a very crowded space. Consumers …
Brand Partnership
finalist
H&M and Meta partner on ‘Find Your Beach’ summer campaign
From June to August 2024, H&M partnered with Meta on a summer campaign in the US titled ‘Find Your …
Brand Partnership
finalist
Hello World (Song of the Olympics™)
For 96 years, The Coca-Cola Company (TCCC) and the International Olympic Committee (IOC) have enjoy…
Brand Partnership
finalist
INDY FROM 500 MILES AWAY
This year, one in five Americans will be fully working from home. And, while every telecom provider…
Brand Partnership
finalist
JW Marriott X Flamingo Estate
JW Marriott brings together travel and holistic well-being, creating experiences that touch each of…
Brand Partnership
finalist
Lil Jon x Natural Vitality: A Mindful Partnership
Wellness supplement brand, Natural Vitality has been an expert in magnesium for over 40 years—its h…
Brand Partnership
finalist
M&M’S x Kate Spade New York: Statement Candy
What’s the recipe for a delicious collaboration? Start with M&M’S iconically colorful personality, …
Brand Partnership
finalist
Mariah Carey It's Tiiime! Partnership with KAY Jewelers
The objective of this partnership was to make KAY Jewelers a top choice for Zillennials looking for…
Brand Partnership
finalist
Nature Made Pickleball Activation
In 2024, Nature Made aimed to deepen brand connection with our audience beyond traditional media ch…
Brand Partnership
finalist
Netflix’s Bridgerton and Maxbone
The Maxbone and Bridgerton collaboration aimed to merge luxury pet fashion with the beloved Regency…
Brand Partnership
finalist
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Brand Partnership
finalist
Ready for Adventure
The main goal of the campaign was to engage adventure seekers and inspire them to push boundaries a…
Brand Partnership
finalist
Special for a Reason
Cereal, once dominating the breakfast occasion, now shares that stage with a bevy of other breakfas…
Brand Partnership
finalist
The real star of the Met Gala
eBay is the OG digital shopping destination for pre-owned and vintage fashion but lacked cultural r…
Brand Partnership
finalist
Unleash the Power Within and Power Unleashed
Shell Helix’s two major campaigns, “Unleash the Power Within” and “Power Unleashed”, demonstrate th…
Brand Partnership
finalist
you craved, we crumbl'd
Dove has been a household name for decades — and that was exactly the problem. Everyone knows Dove.…

Nominees

Brand Partnership
818 Tequila x Chamberlain Coffee
The Espresso Martini has captured Gen Z & Millennial hearts and minds for the past several years - …
Brand Partnership
Call of Duty x The Walking Dead Teaser
For the first time ever, beloved characters from AMC’s The Walking Dead were coming to Call of Duty…
Brand Partnership
Clairol House Calls
The Clairol House Calls campaign sought to empower consumers to confidently color their hair at hom…
Brand Partnership
Empire State Building Rainforest Cafe
On April Fools' Day, the Empire State Building made waves with a clever joke announcing the transfo…
Brand Partnership
F1 Salesforce Driver of the Day
1 Hour with McLaren Drivers The challenge? Create 1 long-form YouTube video and a dozen social-f…
Brand Partnership
Fenty Beauty x Arcane Collaboration
The central idea behind the collaboration was to create a collection of exclusive beauty products r…
Brand Partnership
Gypsy Rose Blanchard Partnership
With unprecedented public interest surrounding Gypsy Rose Blanchard's release from prison, Hulu sei…
Brand Partnership
Inner Baller
ESPN and series sponsor State Farm partnered on a clever campaign that integrated tailored creative…
Brand Partnership
LOVESAC & ARCHITECTURAL DIGEST put the accent on style for the launch of PillowSac Accent Chair
LOVESAC has firmly established itself as the market leader in the home furniture industry, reigning…
Brand Partnership
Mattel x Heidi Klum's 23rd annual Halloween Party
As a continued celebration of Barney's triumphant return to television in the animated series Barne…
Brand Partnership
Perelel x Impact Media
The U.S. has a massive issue with equity in women’s health. Research on common experiences like men…
Brand Partnership
The Home Depot x AMC: Best Christmas Ever
For The Home Depot, the Holiday season represents one of the most important periods of the year, as…
Brand Partnership
The Old Man and The Three x BMW
The Old Man & the Three x BMW - The Road to the Finals Sponsorship To reinforce BMW's key "Ultim…
Brand Partnership
WTH is Guild?
Hard-working Americans don’t know Guild exists as an option for them. As an Official Education, Ski…