THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Gaming

This category honors the most effective and creative use of social/digital by game developers and marketers. Both online and mobile games and applications are eligible to apply.

See previous winners and honorees here.

Winner

Gaming
winner
The Replacer
To Launch Call of Duty Black Ops 6, we took our iconic brand character, The Replacer, and made it f…

Finalists

Gaming
finalist
gold honor
SlayPals
The goal: break Diablo IV: Vessel of Hatred and its new mercenary characters out of the gaming echo…
Gaming
finalist
silver honor
Haaland for the Win! Clash of Clans x Erling Haaland
We were approached by Axis Studios and The David Agency on behalf of Supercell to encourage lapsed …
Gaming
finalist
Candy Crush All Stars - Sweet Just Got Serious
To mark the fourth Candy Crush Saga All Stars in-app tournament, the iconic gaming sought to ignite…
Gaming
finalist
Coach: Self-Expression Through Gaming
Many brands have tried to make their mark in gaming by creating standalone, branded worlds, and exp…
Gaming
finalist
audience honor
Coldplay Concert Tycoon
The "Coldplay Concert Tycoon" activation was born from a vision to redefine fan engagement through …
Gaming
finalist
PC Game Pass Hijacks Social
In an endless ocean of video games and gaming subscriptions, Xbox Game Pass has made itself known t…
Gaming
finalist
World of Warcraft: The War Within
World of Warcraft challenged The Goat Agency to raise awareness and purchase intent for their new "…

Nominees

Gaming
Call of Duty Mobile - "Summerfest" Campaign
With over 5 years of content and millions of players worldwide, there’s never been a better time to…
Gaming
Call of Duty: Warzone Mobile Social Campaign
In the gaming universe, Call of Duty Warzone is a living legend - a blueprint for FPS battle royale…
Gaming
Gamerhood: Neo City
Millennials and Gen Z are faced with constant information overload. Thousands of messages from doze…
Gaming
Metaphor: ReFantazio | Influencer Marketing Launch Campaign
Position Metaphor: ReFantazio as a leading AAA JRPG franchise by leveraging a multi-platform influe…
Gaming
Tetris Color Climb Challenge: Celebrating 40 Years
To celebrate Tetris’ 40th anniversary, we set out to redefine gaming integrations and social media …