THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real time.

See previous winners and honorees here.
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Real Time Response
Athlos NYC
Olympians are essentially modern superheroes that live among us. But they often fall out of the pub…
Real Time Response
Call the Shots
The goal was to keep Jägermeister top of mind and ensure it remained the go-to shot for nights out,…
Real Time Response
Capri Sun Pouch Pallet
In August 2024, an accidental leak of a new single serve bottle innovation and a subsequent Instagr…
Real Time Response
Dove Beauty Never Gets Old - Active Social
While more than half of women (66%) feel pressure to look young, we at Dove are helping normalize a…
Real Time Response
FOUR SEASONS BABY
Four Seasons has been synonymous with luxury for over 60 years. But in a market where travel disrup…
Real Time Response
Grimace Effect
On June 12, 2024 McDonald's Grimace celebrated his birthday by taking the mound for a New York Mets…
Real Time Response
Mac AND Cheese
EXECUTIVE SUMMARY  In July 2024, California Pizza Kitchen (CPK) turned a potential PR disaster i…
Real Time Response
Mastering the Moment: Lenovo’s Real-Time Social Strategy Drives Viral Engagement
At Lenovo, we believe real-time engagement is more than just responding to trends—it’s about creati…
Real Time Response
Special for a Reason
Cereal, once dominating the breakfast occasion, now shares that stage with a bevy of other breakfas…
Real Time Response
The Great Jayce Wars
As season two of the League of Legends Netflix series Arcane ascended back into the zeitgeist, Riot…
Real Time Response
The Sunoco Sim Challenge
THE WORLD OF MOTORSPORTS IS GOING CRAZY No one knows racing like the iconic gas station brand Su…
Real Time Response
Twitch x TWITH, DEPT®
Perfect is boring on live TV… and livestreams are no exception.  Case in point: After Twitch mad…
Real Time Response
Walmart: The Art of Chicken
In a world where duct-taped bananas are considered art and billionaires trade memes like stocks, Wa…