THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards TikTok Presence

This category honors brand presence on TikTok. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Finalists

TikTok Presence
finalist
Los Angeles Chargers TikTok
Across our social media platforms, the Chargers brand has become instantly recognizable and a bench…
TikTok Presence
finalist
Taking Toilet Talk To TikTok
- Cultivate Brand Affinity Among Under-25s To engage and build a genuine connection with the next …
TikTok Presence
finalist
Best In Class TikTok
Amazon Music’s goal is to ignite fandom and connect young adults to the things they love. But TikTo…
TikTok Presence
finalist
Abi Marquez “Lumpia Queen”
Through her TikTok videos, Abi Marquez has earned recognition for her creative takes on traditional…
TikTok Presence
finalist
Lenovo Legion Tik Tok
The Problem: Gaming Brands Talk at Gamers—We Wanted to Talk With Them For years, gaming brands h…
TikTok Presence
finalist
MSNBC 2024 Social Media Presence
The MSNBC social media team is dedicated to providing audiences with resources to navigate complex …
TikTok Presence
finalist
Rallying Creamer Nation on TikTok
There are people who like creamer in their coffee… and others who like coffee in their creamer. In …
TikTok Presence
finalist
Rascals – #1 Diaper Brand on TikTok
Rascals set out to disrupt the baby diaper industry – long dominated by two legacy brands – by inje…
TikTok Presence
finalist
SpongeBob 25th
Every four seconds, someone mentions SpongeBob SquarePants on social media. For SpongeBob’s 25th an…
TikTok Presence
finalist
The Chi
The Chi’s season 6 part 2 social goal was to outperform the metrics from season 6 part 1. This incl…
TikTok Presence
finalist
Tulsa King
During the first season of Tulsa King, the show’s TikTok account operated similarly to its other so…
TikTok Presence
finalist
Venom: The Last Dance - TikTok Takeover
Our main objective for the Venom: The Last Dance TikTok campaign was to boost awareness of the movi…
TikTok Presence
finalist
W Hotels TikTok
Luxury is no longer just about where you stay—it’s about where you belong. As TikTok reshapes the w…

Nominees

TikTok Presence
AJA TikTok
In today’s fast-paced digital landscape, where audiences navigate a sea of both credible and mislea…
TikTok Presence
Booking.com - Reasons To Book
More people than ever are using TikTok to consume and share travel content. This includes many othe…
TikTok Presence
Drumstick Cone Car Trade
The Cone Car Trade was strategically crafted to engage Gen Z and Millennial snackers by aligning wi…
TikTok Presence
Jacob & Co's Trending Tiktoks
Jacob & Co’s presence on TikTok in 2024 was designed to revolutionize the way luxury brands engage …
TikTok Presence
Marc Jacobs 2024 TikTok Strategy
Marc Jacobs set out to grow an engaged Gen Z community on TikTok in 2024, utilizing the app as a br…
TikTok Presence
Modernizing Mr. Clean, the Brand – and the Man
Mr. Clean...  The brand.  The Man.  The myth.  The legend.  Mr. Clean has been a hou…
TikTok Presence
Pixar's TikTok
For the Pixar TikTok account, our strategy is a combination of honoring Pixar Animation Studios’ ic…
TikTok Presence
Premier League USA on TikTok
The Premier League's official USA TikTok channel was launched to serve as a discovery platform for …
TikTok Presence
STARBUCKS DAYS
En la campaña de Starbucks Days, nuestro objetivo era generar awareness de la nueva promoción de un…
TikTok Presence
The Tonight Show Starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 ta…
TikTok Presence
Tinder on TikTok
The primary objective of Tinder’s TikTok community management has been to authentically engage with…
TikTok Presence
Total Body Care TikTok Live Shopping Event
How do you get people to buy fragrances they can’t smell? When it came to supporting Bath & Body…
TikTok Presence
WoW IRL: Shattering the Digital 4th Wall
One of the most effective methods for authentic social media messaging is breaking down the barrier…
TikTok Presence
“Be More Like Currys” - How Currys, Fabric Social and iSite embraced the weird on social
The campaign's primary objective was to increase brand awareness and engagement on TikTok and Insta…